MAD #74
(October 1962)

EC, 1952 Series
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Volume
1
Price
0.25 USD
Pages
52
Indicia Frequency
monthly except for February, May, August and November
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Al Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

[no title indexed] (Table of Contents)

cover / 1 page (report information)

Pencils
Kelly Freas (signed)
Inks
Kelly Freas (signed)
Colors
Kelly Freas (signed)

Genre
humor
Synopsis
A dog seeking a place to urinate eyes a totem pole with Alfred E. Neuman's face as the bottom totem.
Reprints

Polaroid Camera (Table of Contents: 1)

photo story / 1 page (report information)

Script
?
Pencils
Lester Krauss (photo)
Inks
Lester Krauss (photo)
Letters
typeset

Synopsis
Parody of Polaroid camera print ads; the advertising staff offers up minimal copy in order to have more time to play with the camera.

Indexer Notes

Inside front cover.

[no title indexed] (Table of Contents: 2)

Letters Dept. / letters page / 2 pages (report information)

Script
Jerry DeFuccio ?
Pencils
Bill Mauldin; Milton Caniff; Jerry Dumas; Mort Walker; Ken Ernst
Inks
Bill Mauldin; Milton Caniff; Jerry Dumas; Mort Walker; Ken Ernst
Letters
typeset

Indexer Notes

Among the letters congratulating Mad on their tenth anniversary with issue #73 are notes from celebrities Johnny Mathis, Louis Nye, Danny Kaye, Fabian, Bobby Darin, Bob Elliott and Ray Goulding, and cartoon missives from artists Bill Mauldin, Milton Caniff, Jerry Dumas, Ken Ernst and Mort Walker.

Alfred's Poor Almanac (Table of Contents: 3)

comic story / 1 page (report information)

Script
Frank Jacobs
Pencils
?
Inks
?
Letters
typeset

Genre
humor
Synopsis
Satirical anecdotes related to each day in August.

Dr. Kiljoy (Table of Contents: 4)

Intern for the Worst Dept. / comic story / 5 pages (report information)

Script
Lou Silverstone
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
satire-parody
Characters
Richard Chamberlain [as Dr. Kiljoy]; Raymond Massey [as Dr. Guillotine]; Arthur Murray
Synopsis
In a parody of the television series Dr. Kildare, a handsome but incompetent doctor and his crusty but equally incompetent supervisor make a mess in a large metropolitan hospital.
Reprints

Future TV Medical Shows (Table of Contents: 5)

Ambulance Chasing Dept. / comic story / 2 pages (report information)

Script
Stan Hart
Pencils
Jack Rickard
Inks
Jack Rickard
Letters
typeset

Genre
satire-parody
Characters
Shirley Booth; Joe E. Ross; Fred Gwynne; Rod Serling; Jack Edwards; Richard Boone; Bill Cullen; Ted Mack; Alfred E. Neuman
Synopsis
Examples of how current television shows would be altered to cash in on the then-current medical show craze.

Labor Day Cards From Management to Labor (Table of Contents: 6)

Executive Suite-Talk Dept. / comic story / 3 pages (report information)

Script
Frank Jacobs
Pencils
George Woodbridge
Inks
George Woodbridge
Letters
typeset

Genre
satire-parody
Synopsis
Examples of greeting cards aimed at various professions that emphasize the superiority of management.
Reprints

Waterskiing (Table of Contents: 7)

Don Martin Dept. / comic story / 2 pages (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Letters
typeset

Genre
humor
Synopsis
A water-skier attempts to avoid a retractable bridge.
Reprints

If Corporations Ran Their Own Summer Camps (Table of Contents: 8)

Blue Chips Off the Old Block Dept. / comic story / 4 pages (report information)

Script
Larry Siegel
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
satire-parody
Synopsis
A summer camp designed to indoctrinate children to the corporate way of thinking.

Spy Vs. Spy (Table of Contents: 9)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias
Inks
Antonio Prohias

Genre
humor
Characters
The Black Spy; The White Spy
Synopsis
The White Spy lures the Black Spy into a trap.

Speaking From Pictures (Table of Contents: 10)

Freedom With Speech Dept. / photo story / 2 pages (report information)

Script
Gerald Gardner
Letters
typeset

Genre
humor
Characters
Barry Goldwater; Jack Warner; Fidel Castro; Nikita Kruschev; Dwight Eisenhower; Mamie Eisenhower; Frank Sinatra; Queen Elizabeth; John Kennedy
Synopsis
Satirizing current events by adding dialogue to press wire photos.

When Newspaper Editors Go on Vacation (Table of Contents: 11)

Stop-Gap the Presses Dept. / comic story / 4 pages (report information)

Script
Frank Jacobs
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
satire-parody
Synopsis
Example of a newspaper put together by fill-in editors.

If They Had Summer Replacements in Every Day Life (Table of Contents: 12)

Switch-Craft Dept. / comic story / 4 pages (report information)

Script
Frank Jacobs
Pencils
George Woodbridge
Inks
George Woodbridge
Letters
typeset

Genre
satire-parody
Synopsis
How various professions would fare if unqualified replacements performed them.
Reprints

At the Movies (Table of Contents: 13)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Letters
typeset

Genre
humor
Synopsis
A man tries to watch a film while sitting behind a woman with a large hat.
Reprints

TV Ads We'd Like to See (Table of Contents: 14)

Television Dept. / comic story / 2 pages (report information)

Script
Earle Doud
Pencils
Wally Wood
Inks
Wally Wood
Letters
typeset

Genre
satire-parody
Characters
Hugh Downs
Synopsis
Cynical parodies of commercials for Allstate Insurance, Anacin, Dash detergent, Imperial margarine and Raleigh cigarettes.
Reprints

The Rock 'N' Roll Senior Citizens' Problem (Table of Contents: 15)

Rock of Aged Dept. / comic story / 3 pages (report information)

Script
Larry Siegel
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
satire-parody
Characters
John Kennedy; Elvis Presley; Ricky Nelson; Fabian; Frankie Avalon; Bobby Rydell; Chubby Checker; Bob Hope
Synopsis
How ex-rock and roll singers will cope after rock and roll dies out.

A Celebrity's Wallet (Table of Contents: 16)

Big Time Operator Dept. / comic story / 2 pages (report information)

Script
Arnie Kogen
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset; Bob Clarke

Genre
satire-parody
Synopsis
A look into the wallet of "Ben Casey" star Vince Edwards.

Eating Out (Table of Contents: 17)

You and the Knife and the Muzak Dept. / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor
Synopsis
Different examples of humorous situations in restaurants.
Reprints

Indexer Notes

There is sufficient space above the title where the words "The Lighter Side Of" may have either been removed by the editor or fallen off during production.

Spy Vs Spy Vs Spy (Table of Contents: 18)

Joke & Dagger Dept. / comic story / 1 page (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias
Inks
Antonio Prohias

Genre
humor
Characters
The Black Spy; The White Spy; The Gray Spy
Synopsis
The Gray Spy booby-traps the hats of the other two spies.
Reprints

The Mad Celebrity Primer (Table of Contents: 19)

Tell-A-Phony Book Dept. / comic story / 3 pages (report information)

Script
Larry Siegel
Pencils
Wally Wood
Inks
Wally Wood
Letters
typeset

Genre
satire-parody
Synopsis
Examples of various film and television celebrities, written in the form of a children's reading primer.
Reprints

The Arrival of the King (Table of Contents: 20)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Letters
typeset

Genre
humor
Synopsis
Attendants roll out the red carpet from the King's carriage.

Why We Always Look Angry in These Ad (Table of Contents: 21)

photo story / 1 page (report information)

Script
?
Pencils
Lester Krauss (photo)
Inks
Lester Krauss (photo)
Colors
Lester Krauss (photo)
Letters
typeset

Genre
satire-parody
Synopsis
Parody of Sanka print ads; a disgruntled coffee bean farmer tells off American consumers.

Indexer Notes

Back cover.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. [no title indexed]
  2. 1. Polaroid Camera
  3. 2. [no title indexed]
    Letters Dept.
  4. 3. Alfred's Poor Almanac
  5. 4. Dr. Kiljoy
    Intern for the Worst Dept.
  6. 5. Future TV Medical Shows
    Ambulance Chasing Dept.
  7. 6. Labor Day Cards From Management to Labor
    Executive Suite-Talk Dept.
  8. 7. Waterskiing
    Don Martin Dept.
  9. 8. If Corporations Ran Their Own Summer Camps
    Blue Chips Off the Old Block Dept.
  10. 9. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  11. 10. Speaking From Pictures
    Freedom With Speech Dept.
  12. 11. When Newspaper Editors Go on Vacation
    Stop-Gap the Presses Dept.
  13. 12. If They Had Summer Replacements in Every Day Life
    Switch-Craft Dept.
  14. 13. At the Movies
    Don Martin Dept.
  15. 14. TV Ads We'd Like to See
    Television Dept.
  16. 15. The Rock 'N' Roll Senior Citizens' Problem
    Rock of Aged Dept.
  17. 16. A Celebrity's Wallet
    Big Time Operator Dept.
  18. 17. Eating Out
    You and the Knife and the Muzak Dept.
  19. 18. Spy Vs Spy Vs Spy
    Joke & Dagger Dept.
  20. 19. The Mad Celebrity Primer
    Tell-A-Phony Book Dept.
  21. 20. The Arrival of the King
    Don Martin Dept.
  22. 21. Why We Always Look Angry in These Ad
This issue was most recently modified by:
  • Igor Dybzinski
  • Katie
  • Gregory Fischer
  • Chris Boyko
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne