MAD #77
(March 1963)

EC, 1952 Series
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Volume
1
Price
0.25 USD
Pages
52
Indicia Frequency
monthly except for February, May, August and November
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Al Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

[no title indexed] (Table of Contents)

cover / 1 page (report information)

Pencils
Norman Mingo (signed)
Inks
Norman Mingo (signed)
Colors
Norman Mingo (signed)

Genre
humor
Characters
Alfred E. Neuman
Synopsis
Alfred inverts the old William Tell fable, placing an arrow on his head while someone tries to hit it with an apple.
Reprints

We're Looking For Idiots Who Like to Draw (Table of Contents: 1)

photo story / 1 page (report information)

Script
Al Jaffee ?
Pencils
Lester Krauss (photo)
Inks
Lester Krauss (photo)
Letters
typeset

Genre
satire-parody
Synopsis
Parody of Famous Artists School print ads; twelve famous, if morally questionable, artists seek students to exploit.
Reprints

Indexer Notes

Inside front cover.

[no title indexed] (Table of Contents: 2)

statement of ownership / 0.33 page (report information)

Script
William M. Gaines
Letters
typeset

Indexer Notes

Filed October 1, 1962. Listed owners E.C. Publications, 850 Fifth Avenue, New York, 22, NY; Premier Corporation of America, 1410 Broadway, New York, 18, NY; Botany Industries, 717 Fifth Avenue, New York, 22, NY; A.M. Sonnabend, 464 Commonwealth Avenue, Boston, Mass; Frank G. Binswanger, 1420 Walnut Street, Philadelphia, 02, PA; Arnold Saltzman, 1410 Broadway, New York, 18, NY; Michael Daroff, 717 Fifth Avenue, New York, 22, NY. Listed publisher William M. Gaines; listed editor Albert B. Feldstein. Total distribution 1,293,705.

Mad's 1963 All-Inclusive Magazine Calendar (Table of Contents: 3)

Palming Off the Dates Dept. / comic story / 4 pages (report information)

Script
Frank Jacobs
Pencils
Jack Rickard
Inks
Jack Rickard
Letters
typeset

Genre
satire-parody
Synopsis
Calendar pages geared to the readers of various niche magazines.

Dr. Jekyll and Mr. Hyde (Table of Contents: 4)

Don Martin Dept. / comic story / 2 pages (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin

Genre
humor
Characters
Dr. Jekyll
Synopsis
The doctor's latest formula does nothing - - to him.
Reprints

Hollywood Surplus Sale (Table of Contents: 5)

Lights, Camera, Auction Dept. / comic story / 3 pages (report information)

Script
Earle Doud
Pencils
George Woodbridge
Inks
George Woodbridge
Letters
typeset

Genre
satire-parody
Synopsis
Sale ads for props left over from old Hollywood films.
Reprints

Speaking From Pictures (Table of Contents: 6)

Freedom With Speech Dept. / photo story / 2 pages (report information)

Script
Gerald Gardner
Letters
typeset

Genre
satire-parody
Characters
Jacqueline Kennedy; Richard Nixon; Wily Brandt; Dwight Eisenhower; Mamie Eisenhower; Fidel Castro; John Kennedy; Nikita Kruschev; Hassa Al Sudairi
Synopsis
Humorous captions are added to UPI wire photos to satirical effect.

If Five Comic Strip Cartoonists Interpreted the Age-Old Riddle (Table of Contents: 7)

Fowl Play Dept. / comic story / 3 pages (report information)

Script
Gary Belkin
Pencils
Wally Wood
Inks
Wally Wood
Letters
typeset

Genre
satire-parody
Characters
Snoopy; Charlie Brown; Lucy Van Pelt; Mark Trail; B.C.; Thor
Synopsis
If the riddle "Why did the chicken cross the road?" was the plot idea for a daily strip of Peanuts, Mark Trail, B.C., Miss Peach or Jules Pfeiffer's panel.
Reprints

Spy Vs. Spy (Table of Contents: 8)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias
Inks
Antonio Prohias

Genre
humor
Characters
The Black Spy; The White Spy
Synopsis
The Black Spy steals blueprints of the White Spy's new device.
Reprints

Letters That Cross in the Mail (Table of Contents: 9)

Postal-Mortems Dept. / comic story / 2 pages (report information)

Script
Dick DeBartolo
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
Bob Clarke; typeset

Genre
humor
Synopsis
Various people send off hot-headed letters, only to receive letters just after that make them regret their actions.
Reprints

The Defensers (Table of Contents: 10)

Dribble Across the Court Dept. / comic story / 5 pages (report information)

Script
Lou Silverstone
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
satire-parody
Characters
E.G. Marshall [as Lawrence Pressedham]; Robert Reed [as Kenny Pressedham]; Raymond Burr [as Perry Mason]; Polly Rowles [as Helen Donaldson]
Synopsis
In a parody of the television series "The Defenders," a father and son law firm lose all of their cases due to their arrogance and incompetence.
Reprints

Yacht Flags for the Home (Table of Contents: 11)

Standards of Living Dept. / comic story / 2 pages (report information)

Script
?
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
satire-parody
Synopsis
Yacht style flags that proclaim various household events.

Spy Vs. Spy Vs. Spy (Table of Contents: 12)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias
Inks
Antonio Prohias

Genre
humor
Characters
The Black Spy; The White Spy; The Gray Spy
Synopsis
Solving a jigsaw puzzle leads the two spies into the Gray Spy's trap.

The Mad Guide to Astrology (Table of Contents: 13)

Proceed According to Planet Dept. / comic story / 4 pages (report information)

Script
Frank Jacobs
Pencils
Jack Rickard
Inks
Jack Rickard
Letters
typeset

Genre
satire-parody
Synopsis
Satirical look at astrology and its dubious effect on life.

On a Summer's Afternoon (Table of Contents: 14)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Letters
typeset

Genre
humor
Synopsis
A wife tries to help a man conceal his extended stomach.
Reprints

The Lighter Side of Women (Table of Contents: 15)

Berg's Eye View Dept. / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor
Synopsis
Series of cartoons exploring the foibles of females.
Reprints

A Child's Garden of Weeds (Table of Contents: 16)

Corn Poem Dept. / comic story / 3 pages (report information)

Script
Larry Siegel
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
satire-parody
Synopsis
Classic poems adapted to reflect modern situations.
Reprints

A Mad Look at Travel (Table of Contents: 17)

Tour De Farce Dept. / comic story / 6 pages (report information)

Script
Don Reilly
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
satire-parody
Synopsis
Contrasting travel in the nineteenth century and the twentieth century.
Reprints

Because Owning Your Own Car is One Headache After Another (Table of Contents: 18)

illustration / 1 page (report information)

Script
?
Pencils
Lester Krauss (photo)
Inks
Lester Krauss (photo)
Colors
Lester Krauss (photo)
Letters
typeset

Genre
satire-parody
Synopsis
Parody of Ford print ads; the hazards of car-ownership are outlined as a way to promote using taxis.

Indexer Notes

Back cover.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. [no title indexed]
  2. 1. We're Looking For Idiots Who Like to Draw
  3. 2. [no title indexed]
  4. 3. Mad's 1963 All-Inclusive Magazine Calendar
    Palming Off the Dates Dept.
  5. 4. Dr. Jekyll and Mr. Hyde
    Don Martin Dept.
  6. 5. Hollywood Surplus Sale
    Lights, Camera, Auction Dept.
  7. 6. Speaking From Pictures
    Freedom With Speech Dept.
  8. 7. If Five Comic Strip Cartoonists Interpreted the Age-Old Riddle
    Fowl Play Dept.
  9. 8. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  10. 9. Letters That Cross in the Mail
    Postal-Mortems Dept.
  11. 10. The Defensers
    Dribble Across the Court Dept.
  12. 11. Yacht Flags for the Home
    Standards of Living Dept.
  13. 12. Spy Vs. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  14. 13. The Mad Guide to Astrology
    Proceed According to Planet Dept.
  15. 14. On a Summer's Afternoon
    Don Martin Dept.
  16. 15. The Lighter Side of Women
    Berg's Eye View Dept.
  17. 16. A Child's Garden of Weeds
    Corn Poem Dept.
  18. 17. A Mad Look at Travel
    Tour De Farce Dept.
  19. 18. Because Owning Your Own Car is One Headache After Another
This issue was most recently modified by:
  • Igor Dybzinski
  • Katie
  • Kirk House
  • Gregory Fischer
  • Chris Boyko
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne