Mad #77
(March 1963)

EC, 1952 Series
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Volume
1
Price
0.25 USD
Pages
52
Indicia Frequency
monthly except for February, May, August and November
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Al Feldstein [as Albert B. Feldstein] (credited)

[no title indexed] (Table of Contents)

cover / 1 page (report information)

Pencils
Norman Mingo (signed)
Inks
Norman Mingo (signed)
Colors
Norman Mingo (signed)

Genre
humor
Characters
Alfred E. Neuman
Synopsis
Alfred inverts the old William Tell fable, placing an arrow on his head while someone tries to hit it with an apple.
Reprints

We're Looking For Idiots Who Like to Draw (Table of Contents: 1)

photo story / 1 page (report information)

Script
Al Jaffee ?
Pencils
Lester Krauss (credited) (photo)
Inks
Lester Krauss (credited) (photo)
Letters
typeset

Genre
humor; satire-parody
Synopsis
Parody of Famous Artists School print ads; twelve famous, if morally questionable, artists seek students to exploit.
Reprints

Indexer Notes

Inside front cover.

Departments (Table of Contents: 2)

Vital Features / table of contents / 1 page (report information)

Script
?
Pencils
various (see Notes)
Inks
various (see Notes)
Letters
typeset

Indexer Notes

Art is excerpts from this issue.
Includes a quote attributed to Alfred E. Neuman: "One big reason you see so many kids running around the streets at night is that they're afraid to stay home alone!"

Random Samplings of Reader Mail (Table of Contents: 3)

Letters Dept. / letters page / 0.75 page (report information)

Script
Al Feldstein ?
Pencils
? (photo)
Inks
? (photo)
Letters
typeset

Indexer Notes

Letters from Michael Kernan, Cynthia Murphy, and Morgan Wright.
Photos of cats and dogs posed with MAD magazines from Dainow, Kallay, 24th Helicopter APO, Winborn, Erickson, and Colangelo.

[no title indexed] (Table of Contents: 4)

statement of ownership / 0.25 page (report information)

Script
William M. Gaines
Letters
typeset

Indexer Notes

Filed October 1, 1962. Listed owners E.C. Publications, 850 Fifth Avenue, New York, 22, NY; Premier Corporation of America, 1410 Broadway, New York, 18, NY; Botany Industries, 717 Fifth Avenue, New York, 22, NY; A.M. Sonnabend, 464 Commonwealth Avenue, Boston, Mass; Frank G. Binswanger, 1420 Walnut Street, Philadelphia, 02, PA; Arnold Saltzman, 1410 Broadway, New York, 18, NY; Michael Daroff, 717 Fifth Avenue, New York, 22, NY. Listed publisher William M. Gaines; listed editor Albert B. Feldstein. Total distribution 1,293,705.

If You Enjoy Hilarious Take-Offs You'll Love... (Table of Contents: 5) (Expand) /

Mad Paperbacks / promo (ad from the publisher) / 0.3 page (report information)

Below Cost! (Table of Contents: 6) (Expand) /

promo (ad from the publisher) / 0.05 page (report information)

The Bust Is Yet to Come! (Table of Contents: 7) (Expand) /

Alfred E. Neuman bust / promo (ad from the publisher) / 0.15 page (report information)

You'll Never be Starved for Laughs (Table of Contents: 8) (Expand) /

Mad Magazine / promo (ad from the publisher) / 0.25 page (report information)

This Book Banned in Boston? (Table of Contents: 9) (Expand) /

A Golden Trashery of Mad / promo (ad from the publisher) / 0.25 page (report information)

Mad's 1963 All-Inclusive Magazine Calendar (Table of Contents: 10)

Palming Off the Dates Dept. / comic story / 4 pages (report information)

Script
Frank Jacobs (credited)
Pencils
Jack Rickard (credited) (signed as Rickard)
Inks
Jack Rickard (credited) (signed as Rickard)
Letters
typeset

Genre
humor; satire-parody
Characters
Abraham Lincoln; George Washington; Alfred E. Neuman; Santa Claus
Synopsis
Calendar pages geared to the readers of various niche magazines.

Dr. Jekyll and Mr. Hyde (Table of Contents: 11)

Don Martin Dept. / comic story / 2 pages (report information)

Script
Don Martin (credited) (signed as D. Martin)
Pencils
Don Martin (credited) (signed as D. Martin)
Inks
Don Martin (credited) (signed as D. Martin)

Genre
humor
Synopsis
The doctor's latest formula does nothing - - to him.
Reprints

Hollywood Surplus Sale (Table of Contents: 12)

Lights, Camera, Auction Dept. / comic story / 4 pages (report information)

Script
Earle Doud (credited)
Pencils
George Woodbridge (credited) (signed as G Woodbridge)
Inks
George Woodbridge (credited) (signed as G Woodbridge)
Letters
typeset

Genre
humor; satire-parody
Synopsis
Sale ads for props left over from old Hollywood films.
Reprints

Speaking From Pictures (Table of Contents: 13)

Freedom With Speech Dept. / photo story / 2 pages (report information)

Script
Gerald Gardner (credited)
Pencils
? (photo)
Inks
? (photo)
Letters
typeset

Genre
humor; satire-parody
Characters
Jacqueline Kennedy; Richard Nixon; Willy Brandt; Dwight Eisenhower; Mamie Eisenhower; Fidel Castro; John Kennedy; Nikita Khrushchev; Hassa Al Sudairi
Synopsis
Humorous captions are added to U.P.I. wire photos to satirical effect.

If Five Comic Strip Cartoonists Interpreted the Age-Old Riddle: "Why Did the Chicken Cross the Road?" (Table of Contents: 14)

Fowl Play Dept. / comic story / 3 pages (report information)

Script
Gary Belkin (credited)
Pencils
Wally Wood (credited as Wallace Wood)
Inks
Wally Wood (credited as Wallace Wood)
Letters
typeset

Genre
humor; satire-parody
Characters
Snoopy; Charlie Brown; Lucy Van Pelt; Frieda; Linus Van Pelt; Pig Pen; Mark Trail; B.C.; Thor; Marcia Mason; Ira Brom; Lester Larson; Francine; Arthur Strimm
Synopsis
If the riddle "Why did the chicken cross the road?" was the plot idea for a daily strip of Peanuts, Mark Trail, B.C., Miss Peach or Jules Feiffer’s panel.
Reprints

Spy Vs. Spy (Table of Contents: 15)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohías (credited) (signed as A Prohias)
Pencils
Antonio Prohías (credited) (signed as A Prohias)
Inks
Antonio Prohías (credited) (signed as A Prohias)

Genre
humor
Characters
The Black Spy; The White Spy
Synopsis
The Black Spy steals blueprints of the White Spy's new device; the Black Spy uses a magnet on the White Spy's dumbbell.
Reprints

Indexer Notes

Credit is also in Morse Code as "By Prohias".

Letters That Cross in the Mail (Table of Contents: 16)

Postal-Mortems Dept. / comic story / 2 pages (report information)

Script
Dick DeBartolo (credited as Dick De Bartolo)
Pencils
Bob Clarke (credited) (signed as Clarke)
Inks
Bob Clarke (credited) (signed as Clarke)
Letters
Bob Clarke (credited) (signed as Clarke); typeset

Genre
humor
Synopsis
Various people send off hot-headed letters, only to receive letters just after that make them regret their actions.
Reprints

The Defensers (Table of Contents: 17)

Dribble Across the Court Dept. / comic story / 5 pages (report information)

Script
Lou Silverstone (credited)
Pencils
Mort Drucker (credited, signed)
Inks
Mort Drucker (credited, signed)
Letters
typeset

Genre
humor; satire-parody
Characters
E.G. Marshall [as Lawrence Pressedham]; Robert Reed [as Kenny Pressedham]; Raymond Burr [as Perry Mason]; Polly Rowles [as Helen Donaldson]
Synopsis
In a parody of the television series "The Defenders," a father and son law firm lose all of their cases due to their arrogance and incompetence.
Reprints

Yacht Flags for the Home (Table of Contents: 18)

Standards of Living Dept. / comic story / 2 pages (report information)

Script
?
Pencils
Bob Clarke (credited) (signed as Clarke)
Inks
Bob Clarke (credited) (signed as Clarke)
Letters
typeset

Genre
humor; satire-parody
Synopsis
Yacht style flags that proclaim various household events.

Spy Vs. Spy Vs. Spy (Table of Contents: 19)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohías (credited as Mr. Prohias) (signed as A Prohias)
Pencils
Antonio Prohías (credited as Mr. Prohias) (signed as A Prohias)
Inks
Antonio Prohías (credited as Mr. Prohias) (signed as A Prohias)

Genre
humor
Characters
The Black Spy; The White Spy; The Gray Spy
Synopsis
Solving a jigsaw puzzle leads the two spies into the Gray Spy's trap; The Gray Spy traps the other two spies on a railroad crossing as a train approaches.

Indexer Notes

Credit is also in Morse Code as "By Prohias".

The Mad Guide to Astrology (Table of Contents: 20)

Proceed According to Planet Dept. / comic story / 4 pages (report information)

Script
Frank Jacobs (credited)
Pencils
Jack Rickard (credited) (signed as Rickard)
Inks
Jack Rickard (credited) (signed as Rickard)
Letters
typeset

Genre
humor; satire-parody
Characters
Elizabeth Taylor; Thomas E. Dewey; Harry S. Truman; Dean Martin; Edd Byrnes; Louella Parsons; Tuesday Weld; Ed Sullivan; Princess Grace Kelly; Frank Sinatra; Senator Barry Goldwater; Jimmy Hoffa; Quincy J. Aukwell; Zelda Aukwell
Synopsis
Satirical look at astrology and its dubious effect on life.

On a Summer's Afternoon (Table of Contents: 21)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (credited) (signed as D. Martin)
Pencils
Don Martin (credited) (signed as D. Martin)
Inks
Don Martin (credited) (signed as D. Martin)
Letters
typeset

Genre
humor
Synopsis
A wife tries to help a man conceal his extended stomach.
Reprints

The Lighter Side of Women (Table of Contents: 22)

Berg's Eye View Dept. / comic story / 4 pages (report information)

Script
Dave Berg (credited, signed as David Berg)
Pencils
Dave Berg (credited, signed as David Berg)
Inks
Dave Berg (credited, signed as David Berg)
Letters
typeset

Genre
humor
Synopsis
Series of cartoons exploring the foibles of females.
Reprints

A Child's Garden of Weeds (Table of Contents: 23)

Corn Poem Dept. / comic story / 3 pages (report information)

Script
Larry Siegel (credited)
Pencils
Joe Orlando (credited)
Inks
Joe Orlando (credited)
Letters
typeset

Genre
humor; satire-parody
Synopsis
Classic poems adapted to reflect modern situations.
Reprints

Indexer Notes

Poets represented are John McRot [John McCrae], John Masefink [John Masefield], Thomas Hoot [Thomas Hood], Henry W. Lungfellow [Henry Wadsworth Longfellow], Henry Wadsworth Lonsgswallow [Henry Wadsworth Longfellow], Robert W. Tsouris [Robert W. Service], Robert W. Servecorn [Robert W. Service], and Edgar A. Gassed [Edgar A. Guest].

A Mad Look at Travel (Table of Contents: 24)

Tour De Farce Dept. / comic story / 6 pages (report information)

Script
Don Reilly (credited)
Pencils
Bob Clarke (credited) (signed as Clarke)
Inks
Bob Clarke (credited) (signed as Clarke)
Letters
typeset

Genre
humor; satire-parody
Synopsis
Contrasting travel in the nineteenth century and the twentieth century.
Reprints

Because Owning Your Own Car is One Headache After Another (Table of Contents: 25)

illustration / 1 page (report information)

Script
?
Pencils
Lester Krauss (photo)
Inks
Lester Krauss (photo)
Colors
Lester Krauss (photo)
Letters
typeset

Genre
satire-parody
Synopsis
Parody of Ford print ads; the hazards of car-ownership are outlined as a way to promote using taxis.

Indexer Notes

Back cover.

Mad Window Stickers (Table of Contents: 26) (Expand) /

More Trash from Mad / promo (ad from the publisher) / 1 page (report information)

[no title indexed] (Table of Contents: 27)

photo story / 1 page (report information)

Script
?
Pencils
? (photo)
Inks
? (photo)
Colors
? (photo)
Letters
typeset

First Line of Dialogue or Text
That's just the ticket - one of the many nuisances that prove you can't a-Ford to own a car.
Genre
humor; satire-parody
Synopsis
Parody of Ford Motor Company ads for fictitious Associated Taxi Companies of America.

Indexer Notes

back cover

Editing
Related Scans
Series Information
Table of Contents
  1. 0. [no title indexed]
  2. 1. We're Looking For Idiots Who Like to Draw
  3. 2. Departments
    Vital Features
  4. 3. Random Samplings of Reader Mail
    Letters Dept.
  5. 4. [no title indexed]
  6. 5. If You Enjoy Hilarious Take-Offs You'll Love...
    Mad Paperbacks
  7. 6. Below Cost!
  8. 7. The Bust Is Yet to Come!
    Alfred E. Neuman bust
  9. 8. You'll Never be Starved for Laughs
    Mad Magazine
  10. 9. This Book Banned in Boston?
    A Golden Trashery of Mad
  11. 10. Mad's 1963 All-Inclusive Magazine Calendar
    Palming Off the Dates Dept.
  12. 11. Dr. Jekyll and Mr. Hyde
    Don Martin Dept.
  13. 12. Hollywood Surplus Sale
    Lights, Camera, Auction Dept.
  14. 13. Speaking From Pictures
    Freedom With Speech Dept.
  15. 14. If Five Comic Strip Cartoonists Interpreted the Age-Old Riddle: "Why Did the Chicken Cross the Road?"
    Fowl Play Dept.
  16. 15. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  17. 16. Letters That Cross in the Mail
    Postal-Mortems Dept.
  18. 17. The Defensers
    Dribble Across the Court Dept.
  19. 18. Yacht Flags for the Home
    Standards of Living Dept.
  20. 19. Spy Vs. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  21. 20. The Mad Guide to Astrology
    Proceed According to Planet Dept.
  22. 21. On a Summer's Afternoon
    Don Martin Dept.
  23. 22. The Lighter Side of Women
    Berg's Eye View Dept.
  24. 23. A Child's Garden of Weeds
    Corn Poem Dept.
  25. 24. A Mad Look at Travel
    Tour De Farce Dept.
  26. 25. Because Owning Your Own Car is One Headache After Another
  27. 26. Mad Window Stickers
    More Trash from Mad
  28. 27. ["That's just the ticket - one of the many nuisances that prove you can't a-Ford to own a car."]
This issue was most recently modified by:
  • Katie
  • Donald Dale Milne
  • Katy Hayhurst
  • Igor Dybzinski
  • Kirk House
  • Gregory Fischer
  • Chris Boyko