Mad #78
(April 1963)

EC, 1952 Series
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Volume
1
Price
0.30 USD
Pages
52
Indicia Frequency
monthly except for February, May, August and November
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Al Feldstein [as Albert B. Feldstein] (credited)

Issue Notes

This issue has variants:

Help Stamp Out Mad (Table of Contents)

cover / 1 page (report information)

Pencils
Norman Mingo (signed) (painting)
Inks
Norman Mingo (signed) (painting)
Colors
Norman Mingo (signed) (painting)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman
Synopsis
Alfred goes overboard with an ink pad stamp.
Reprints

Nippo...the Lighter That's Giving Zippo the Works (Table of Contents: 1)

illustration / 1 page (report information)

Script
?
Pencils
Lester Krauss (credited) (photograph)
Inks
Lester Krauss (credited) (photograph)
Letters
typeset

Genre
humor; satire-parody
Synopsis
Japan comes out with a cheap imitation of the Zippo cigarette lighter.
Reprints

Indexer Notes

Inside front cover.

Departments (Table of Contents: 2)

Vital Features / table of contents / 1 page (report information)

Script
?
Pencils
various (see Notes)
Inks
various (see Notes)
Letters
typeset

Indexer Notes

Art is excerpts from this issue.
Includes a quote attributed to Alfred E. Neuman: "If Communism is such a big success, why don't they put up a 'picture window' instead of an 'iron curtain'?

Random Samplings of Reader Mail (Table of Contents: 3)

Letters Dept. / letters page / 1 page (report information)

Script
?
Letters
typeset

Characters
Dave Berg (photo)

Indexer Notes

Letters of comment and 2 photos from readers: Mark Tarka, Alvin Cooper, Tom Reid, Jim Driskell, Bat Quinlan, Jerry Goldsmith, Chris Wilson, Allen Danziger, Tony Mendez, S.D.G., Cheryl Noll, Kenneth Schiff, John Dorgan, Bill Garcia, and Jerry Stimmel.

Enjoy our Successful Lunacy Probe (Table of Contents: 4) (Expand) /

Mad Paperbacks / promo (ad from the publisher) / 0.3 page (report information)

No Longer Available! (Table of Contents: 5) (Expand) /

promo (ad from the publisher) / 0.05 page (report information)

Would You Recognize China? (Table of Contents: 6) (Expand) /

Alfred E. Neuman bust / promo (ad from the publisher) / 0.15 page (report information)

You Don't Have to Go Begging (Table of Contents: 7) (Expand) /

Mad Magazine / promo (ad from the publisher) / 0.25 page (report information)

The Book Is Better Than the Picture! (Table of Contents: 8) (Expand) /

A Golden Trashery of Mad / promo (ad from the publisher) / 0.25 page (report information)

Drawn-Out Dramas (Table of Contents: 9)

Marginal Thinking Dept. / illustration / 0 pages (report information)

Script
Sergio Aragonés
Pencils
Sergio Aragonés
Inks
Sergio Aragonés

Genre
humor

Indexer Notes

Humorous margin illustrations appearing on 13 pages of the magazine.

East Side Story (Table of Contents: 10)

U.N., the Night, and the Music Dept. / comic story / 9 pages (report information)

Script
Frank Jacobs (credited)
Pencils
Mort Drucker (credited, signed); ? (photo)
Inks
Mort Drucker (credited, signed); ? (photo)
Letters
typeset

Genre
humor; satire-parody
Characters
Nikita Khrushchev; Josip Broz Tito; Fidel Castro; Adlai Stevenson; Charles DeGaulle; John Kennedy; Mao-Tse Tung; Barry Goldwater; Władysław Gomułka; Harold Macmillan; Chiang Kai-shek; Antonio Segni; Frank Sinatra (cameo); Nina Khrushchev
Synopsis
World politics and political debate centered at the United Nations complex, presented as a musical fashioned after the film "West Side Story".

Indexer Notes

Mort Drucker's drawings are superimposed on actual photographs of the United Nations New York City complex. No photo credit is listed.
There is one other leader of a Communist Bloc country still unidentified, a short man with black hair and a large nose.

The Suicide (Table of Contents: 11)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (credited) (signed as D. Martin)
Pencils
Don Martin (credited) (signed as D. Martin)
Inks
Don Martin (credited) (signed as D. Martin)

Genre
humor
Synopsis
A woman tries to drown herself.
Reprints

How Parents Guess Wrong About Their Kids' Future Careers (Table of Contents: 12)

Great Oafs From Little Acorns Grow Dept. / comic story / 3 pages (report information)

Script
Don Reilly (credited)
Pencils
Bob Clarke (credited) (signed as Clarke)
Inks
Bob Clarke (credited) (signed as Clarke)
Letters
typeset

Genre
humor; satire-parody
Synopsis
Parents see their children exhibit certain behavior and predict, incorrectly, the child's future.
Reprints

Spy Vs. Spy (Table of Contents: 13)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohías (credited) (signed as A Prohias)
Pencils
Antonio Prohías (credited) (signed as A Prohias)
Inks
Antonio Prohías (credited) (signed as A Prohias)

Genre
humor
Characters
The Black Spy; The White Spy
Synopsis
The White Spy uses a paddle ball to assault the Black Spy; the Black Spy rolls a diving board away from the pool just as the While Spy jumps.

Indexer Notes

Also credited in Morse code as "By Prohias".

Future Group-Comparison Tests (Table of Contents: 14)

With No Reimers or Reason Dept. / comic story / 4 pages (report information)

Script
Earle Doud (credited)
Pencils
George Woodbridge (credited) (signed as G Woodbridge)
Inks
George Woodbridge (credited) (signed as G Woodbridge)
Letters
typeset

Genre
humor; satire-parody
Characters
Ed Reimers
Synopsis
Commercial product comparison tests are taken to absurd lengths.

Indexer Notes

Couple in the Allstate comparison group is drawn as the couple from Grant Wood's "American Gothic" painting.

Speaking From Pictures (Table of Contents: 15)

Freedom With Speech Dept. / photo story / 2 pages (report information)

Script
Gerald Gardner (credited)
Pencils
UPI (photograph)
Inks
UPI (photograph)
Letters
typeset

Genre
humor; satire-parody
Characters
John Kennedy; Harry S. Truman; Dwight Eisenhower; Mamie Eisenhower; Nikita Khrushchev; Jacqueline Kennedy; Barry Goldwater; David Ben-Gurion
Synopsis
News wire photos with humorous captions added to satirize the pictured situation.

The Daily Monopoly (Table of Contents: 16)

Editorial "I" Dept. / text story / 3 pages (report information)

Script
Larry Siegel (credited)
Pencils
Joe Orlando (credited)
Inks
Joe Orlando (credited)
Letters
typeset

Genre
humor; satire-parody
Synopsis
Parody of a modern newspaper.
Reprints

In a Men's Haberdashery (Table of Contents: 17)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (credited) (signed as D. Martin)
Pencils
Don Martin (credited) (signed as D. Martin)
Inks
Don Martin (credited) (signed as D. Martin)

Genre
humor
Synopsis
A man takes his time selecting a handkerchief.
Reprints

The Lighter Side of Dating (Table of Contents: 18)

Berg's Eye View Dept. / comic story / 4 pages (report information)

Script
Dave Berg (credited as David Berg) (signed)
Pencils
Dave Berg (credited as David Berg) (signed)
Inks
Dave Berg (credited as David Berg) (signed)
Letters
typeset

Genre
humor
Synopsis
Series of cartoons examining and satirizing dating rituals.
Reprints

The Darker Side of Telstar (Table of Contents: 19)

Spatial Delivery Dept. / comic story / 3 pages (report information)

Script
Stan Hart (credited)
Pencils
George Woodbridge (credited) (signed as G Woodbridge)
Inks
George Woodbridge (credited) (signed as G Woodbridge)
Letters
typeset

Genre
humor; satire-parody
Characters
Vince Edwards [as Ben Casey]; David Ben-Gurion; Nikita Khrushchev [as Uncle Roskolnikov]; Dean Martin; Jerry Lewis; Robert Stack [as Eliot Ness]; Walter Cronkite
Synopsis
The good and bad points of the recently launched Telstar communications satellite are presented.

In the Klondike (Table of Contents: 20)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (credited) (signed as D. Martin)
Pencils
Don Martin (credited) (signed as D. Martin)
Inks
Don Martin (credited) (signed as D. Martin)
Letters
typeset

Genre
humor
Synopsis
Two men meet on a narrow mountain pass and attempt to pass each other.

Modern Chess (Table of Contents: 21)

One False Move Dept. / comic story / 4 pages (report information)

Script
Al Jaffee (credited)
Pencils
Bob Clarke (credited) (signed as Clarke)
Inks
Bob Clarke (credited) (signed as Clarke)
Letters
typeset

Genre
humor; satire-parody
Synopsis
Modifying the rules of the game and the look of the pieces of chess to reflect modern warfare issues.
Reprints

Spy Vs. Spy Vs. Spy (Table of Contents: 22)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohías (credited) (signed as A Prohias)
Pencils
Antonio Prohías (credited) (signed as A Prohias)
Inks
Antonio Prohías (credited) (signed as A Prohias)

Genre
humor
Characters
The Black Spy; The White Spy; The Gray Spy
Synopsis
The Gray Spy lures the other spies into attacking each other; the Gray Spy uses an ejection seat in a taxi cab.
Reprints

Indexer Notes

Also credited in Morse code as "By Prohias".

My First College Primer (Table of Contents: 23)

Old Format, Frosh Approach Dept. / comic story / 3 pages (report information)

Script
Phil Hahn (credited)
Pencils
Wally Wood (credited) (signed as Wood)
Inks
Wally Wood (credited) (signed as Wood)
Letters
typeset

Genre
humor; satire-parody
Synopsis
Examples of various types of college students.

The Emergency (Table of Contents: 24)

Fire! Dept. / comic story / 1 page (report information)

Script
?
Pencils
Wally Wood (credited as Wallace Wood) (signed as Wood)
Inks
Wally Wood (credited as Wallace Wood) (signed as Wood)

Genre
humor
Synopsis
A man attempts to use the fire emergency system in an office building.
Reprints

If "Mardy" Were Made in Hollywood Today (Table of Contents: 25)

Playing For Bigger Steaks Dept. / comic story / 4 pages (report information)

Script
Larry Siegel (credited)
Pencils
Mort Drucker (credited)
Inks
Mort Drucker (credited)
Letters
typeset

Genre
humor; satire-parody
Characters
Ernest Borgnine [as Mardy]; Charlton Heston [as El Mardy]; Sophia Loren; Kirk Douglas; Marlon Brando; Yul Brynner; Agnes Morehead; Tony Curtis; Jack Palance; Ava Gardner; Brigitte Bardot; Joe Mantell [as Angie]; Loretta Young [as El Mardy's mother]; Nikita Khrushchev (cameo)
Synopsis
Remaking the 1955 film "Marty" as a multi-million dollar epic.

Thought You Could Discourage Us by Not Buying "Mad 'Twists' Rock 'n' Roll"? (Table of Contents: 26) (Expand) /

Mad record albums / promo (ad from the publisher) / 1 page (report information)

Erase That Cowardice with Historic Old Croc (Table of Contents: 27)

illustration / 1 page (report information)

Script
?
Pencils
Bob Clarke ? (painting)
Inks
Bob Clarke ? (painting)
Colors
Bob Clarke ? (painting)
Letters
typeset

Genre
humor; satire-parody
Characters
John Wilkes Booth
Synopsis
Parody of magazine Old Crow whiskey ads; John Wilkes Booth uses Old Croc whiskey to get up enough courage to assassinate the President.

Indexer Notes

Back cover.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. Help Stamp Out Mad
  2. 1. Nippo...the Lighter That's Giving Zippo the Works
  3. 2. Departments
    Vital Features
  4. 3. Random Samplings of Reader Mail
    Letters Dept.
  5. 4. Enjoy our Successful Lunacy Probe
    Mad Paperbacks
  6. 5. No Longer Available!
  7. 6. Would You Recognize China?
    Alfred E. Neuman bust
  8. 7. You Don't Have to Go Begging
    Mad Magazine
  9. 8. The Book Is Better Than the Picture!
    A Golden Trashery of Mad
  10. 9. Drawn-Out Dramas
    Marginal Thinking Dept.
  11. 10. East Side Story
    U.N., the Night, and the Music Dept.
  12. 11. The Suicide
    Don Martin Dept.
  13. 12. How Parents Guess Wrong About Their Kids' Future Careers
    Great Oafs From Little Acorns Grow Dept.
  14. 13. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  15. 14. Future Group-Comparison Tests
    With No Reimers or Reason Dept.
  16. 15. Speaking From Pictures
    Freedom With Speech Dept.
  17. 16. The Daily Monopoly
    Editorial "I" Dept.
  18. 17. In a Men's Haberdashery
    Don Martin Dept.
  19. 18. The Lighter Side of Dating
    Berg's Eye View Dept.
  20. 19. The Darker Side of Telstar
    Spatial Delivery Dept.
  21. 20. In the Klondike
    Don Martin Dept.
  22. 21. Modern Chess
    One False Move Dept.
  23. 22. Spy Vs. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  24. 23. My First College Primer
    Old Format, Frosh Approach Dept.
  25. 24. The Emergency
    Fire! Dept.
  26. 25. If "Mardy" Were Made in Hollywood Today
    Playing For Bigger Steaks Dept.
  27. 26. Thought You Could Discourage Us by Not Buying "Mad 'Twists' Rock 'n' Roll"?
    Mad record albums
  28. 27. Erase That Cowardice with Historic Old Croc
This issue was most recently modified by:
  • Donald Dale Milne
  • Katy Hayhurst
  • Steve Coates
  • Igor Dybzinski
  • Gregory Fischer