MAD #79
(June 1963)

EC, 1952 Series
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Volume
1
Price
0.25 USD
Pages
52
Indicia Frequency
monthly except for February, May, August and November
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Al Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

Look, Ma: Special Mother's Day Issue (Table of Contents)

cover / 1 page (report information)

Pencils
Norman Mingo (signed)
Inks
Norman Mingo (signed)
Colors
Norman Mingo (signed)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman; Whistler's mother
Reprints

After You Let Your Fingers Do the Walking (Table of Contents: 1)

photo story / 1 page (report information)

Script
?
Pencils
Lester Krauss (photo)
Inks
Lester Krauss (photo)
Letters
typeset

Genre
satire-parody
Synopsis
Parody of Bell Telephone print ads: After letting her fingers do the walking through the Yellow Pages, a woman is forced to soak them in Epsom salts.
Reprints

Indexer Notes

Inside front cover.

If They Held a Summit Meeting at the White House (Table of Contents: 2)

A White House is Not a Home Dept. / comic story / 4 pages (report information)

Script
Arnie Kogen
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
satire-parody
Characters
John Kennedy; Nikita Kruschev; Douglas Dillon; Mao-tse Tung; Robert Kennedy; Dean Martin; Lyndon Johnson; Abraham Lincoln; Jacqueline Kennedy; Gamel Abdul Nasser; Konrad Schmidt; Caroline Kennedy; Adlai Stevenson; Dean Rusk; Fidel Castro
Synopsis
President Kennedy's attempt to hold an international summit at the White House is sabotaged by his family and his family's hangers-on.

Look Before You Leap (Table of Contents: 3)

Sinking Fund Dept. / cartoon / 1 page (report information)

Script
Sergio Aragones
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
?

Genre
humor
Synopsis
A destitute man attempts suicide.
Reprints

Drawn Out Dramas (Table of Contents: 4)

Marginal Thinking Dept. / cartoon / pages (report information)

Script
Sergio Aragones
Pencils
Sergio Aragones
Inks
Sergio Aragones

Genre
humor

Indexer Notes

Humorous illustrations placed in the margins of random pages.

Speaking From Pictures (Table of Contents: 5)

Freedom With Speech Dept. / photo story / 2 pages (report information)

Script
Gerald Gardner
Pencils
?
Inks
?
Letters
typeset

Genre
satire-parody
Characters
John Kennedy; Jawaharlal Nehru; Richard Nixon; Robert Kennedy; Ethel Kennedy; Dwight Eisenhower; Charles DeGaulle; Mao-tse Tung; Nikita Kruschev
Synopsis
Humorous word balloons are added to wire photos to satirize the depicted events.

TV's Effect on Children (Table of Contents: 6)

Helf-Nielsen Dept. / comic story / pages (report information)

Script
Stan Hart
Pencils
Wally Wood
Inks
Wally Wood
Letters
typeset

Genre
satire-parody
Characters
Gary Moore; Bill Cullen; Jayne Mansfield; Bennett Cerf; Edward Kennedy; Vince Edwards [as Ben Casey]; Mitch Miller
Synopsis
Examples of how television is negatively influencing children's behavior.

The High Dive (Table of Contents: 7)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Letters
typeset

Genre
humor
Synopsis
A man realizes in mid-dive that he's still wearing his wristwatch.
Reprints

Movie Dialogue We'd Like to Hear (Table of Contents: 8)

Off the Beaten Sound Track Dept. / comic story / 2 pages (report information)

Script
?
Pencils
George Woodbridge
Inks
George Woodbridge
Letters
typeset

Genre
satire-parody
Synopsis
Movie cliches redone to make them less cliche.
Reprints

How to Succeed at Childhood (Table of Contents: 9)

Bratmanship Dept. / comic story / 3 pages (report information)

Script
Pearl Belkin
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Synopsis
A child's primer for coping with adults.
Reprints

Spy Vs. Spy (Table of Contents: 10)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 2 pages (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias
Inks
Antonio Prohias

Genre
humor
Characters
The Black Spy; The White Spy
Synopsis
The Black Spy tries to strafe the White Spy with his plane. The White Spy tries to bomb the Black Spy from his helicopter. The Black Spy tries to diffuse a bomb placed under his bed by the White Spy.

Tax Time U.S.A. (Table of Contents: 11)

The Ides of Taxes Are Upon Us Dept. / comic story / 4 pages (report information)

Script
Dick DeBartolo
Pencils
Jack Rickard
Inks
Jack Rickard
Letters
typeset

Genre
satire-parody
Synopsis
The income tax filing deadline presented as a star-studded television telethon.

How to Transform Your Dumpy City Into an Attractive Tourist Trap (Table of Contents: 12)

Dept. of the Inferior / comic story / 5 pages (report information)

Script
Stan Hart
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
satire-parody
Synopsis
Hints on how to turn the less attractive aspects of a city into points of interest.

The First Echo (Table of Contents: 13)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Letters
typeset

Genre
humor
Synopsis
Three cavemen discover echoes.

Mad's Realistic, Up-To-Date Service Songs (Table of Contents: 14)

March Along with Mitch Dept. / comic story / 3 pages (report information)

Script
Larry Siegel
Pencils
George Woodbridge
Inks
George Woodbridge
Letters
typeset

Genre
satire-parody
Synopsis
Military marches updated to reflect the times.

The Lighter Side of Family Doctors (Table of Contents: 15)

Berg's Eye View Dept. / comic story / 3 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
satire-parody
Synopsis
Series of cartoons looking at the foibles of people's relationship with the medical community.
Reprints

The Rise and Fall of a Recording Star (Table of Contents: 16)

Slipped Disc Dept. / comic story / 2 pages (report information)

Script
Tom Koch
Pencils
Jack Rickard
Inks
Jack Rickard
Letters
typeset

Genre
satire-parody
Synopsis
The career of a fictional recording star traced through her record album covers.
Reprints

More Movie Dialogue We'd Like to Hear (Table of Contents: 17)

Off the Beaten Sound Track Dept. / comic story / 1 page (report information)

Script
?
Pencils
George Woodbridge
Inks
George Woodbridge
Letters
typeset

Genre
satire-parody
Synopsis
Movie cliches reworked so they're no longer cliches.
Reprints

Mad's "Discount Center" Owner of the Year (Table of Contents: 18)

The Price is a Riot Dept. / comic story / 5 pages (report information)

Script
Larry Siegel
Pencils
Wally Wood
Inks
Wally Wood
Letters
typeset

Genre
satire-parody
Characters
Dorothy Kilgallen [as Dorothy Kilfifth]
Synopsis
An interview with the owner of a discount department store.
Reprints

Indexer Notes

Among the shoppers in the background of the interview are Superman, Adolf Hitler and Frankenstein's Monster.

The Inventor at the Novelty Company (Table of Contents: 19)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Letters
typeset

Genre
humor
Synopsis
A man pitches his newly invented novelty to the company owner.
Reprints

A Penny Can Make Your Conscience Feel Better (Table of Contents: 20)

photo story / 1 page (report information)

Script
?
Pencils
Lester Krauss (photo)
Inks
Lester Krauss (photo)
Colors
Lester Krauss (photo)
Letters
typeset

Genre
satire-parody
Synopsis
Parody of Association of American Florists print ads; Suggestions for placating your wife after you spend the night drinking.
Reprints

Indexer Notes

Back cover.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. Look, Ma: Special Mother's Day Issue
  2. 1. After You Let Your Fingers Do the Walking
  3. 2. If They Held a Summit Meeting at the White House
    A White House is Not a Home Dept.
  4. 3. Look Before You Leap
    Sinking Fund Dept.
  5. 4. Drawn Out Dramas
    Marginal Thinking Dept.
  6. 5. Speaking From Pictures
    Freedom With Speech Dept.
  7. 6. TV's Effect on Children
    Helf-Nielsen Dept.
  8. 7. The High Dive
    Don Martin Dept.
  9. 8. Movie Dialogue We'd Like to Hear
    Off the Beaten Sound Track Dept.
  10. 9. How to Succeed at Childhood
    Bratmanship Dept.
  11. 10. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  12. 11. Tax Time U.S.A.
    The Ides of Taxes Are Upon Us Dept.
  13. 12. How to Transform Your Dumpy City Into an Attractive Tourist Trap
    Dept. of the Inferior
  14. 13. The First Echo
    Don Martin Dept.
  15. 14. Mad's Realistic, Up-To-Date Service Songs
    March Along with Mitch Dept.
  16. 15. The Lighter Side of Family Doctors
    Berg's Eye View Dept.
  17. 16. The Rise and Fall of a Recording Star
    Slipped Disc Dept.
  18. 17. More Movie Dialogue We'd Like to Hear
    Off the Beaten Sound Track Dept.
  19. 18. Mad's "Discount Center" Owner of the Year
    The Price is a Riot Dept.
  20. 19. The Inventor at the Novelty Company
    Don Martin Dept.
  21. 20. A Penny Can Make Your Conscience Feel Better
This issue was most recently modified by:
  • Igor Dybzinski
  • Katie
  • Gregory Fischer
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne