Mad
#88
(July 1964)
EC,
1952 Series
- Volume
- 1
- Price
- 0.25 USD
- Pages
- 52
- Indicia Frequency
- monthly except February, May, August and November
- On-sale Date
- 1964-05-26
- Indicia / Colophon Publisher
- E.C. Publications Inc.
- Editing
- Al Feldstein (editor)
Issue Notes
On-sale date from 1964 Periodicals, Copyright Office, Library of Congress.
[Rocket's Red Glare]
cover / 1 page
- Pencils
- Norman Mingo (signed)
- Inks
- Norman Mingo (signed)
- Colors
- Norman Mingo (signed)
- Genre
- humor
- Characters
- Alfred E. Neuman
- Synopsis
- Alfred lights a giant bottle rocket, but he launches instead.
- Reprints
in 
in 
Why Kill Yourself?
promo (ad from the publisher) / 0.33 page
- Script
- ?
- Pencils
- Paul Coker
- Inks
- Paul Coker
- Letters
- typeset
- Synopsis
- A man tries to commit suicide by sticking his head in the barrel of a cannon because he missed the latest issue of Mad.
Movie Ads With Behind the Scene Gossip
Hollywood Bilge-Board Dept. / comic story / 2 pages
- Genre
- satire-parody
- Characters
- Elizabeth Taylor [as Cleopatra]; Richard Burton [as Marc Antony]; Eddie Fisher; The Rat Pack [Frank Sinatra; Shirley MacLane; Dean Martin; Sammy Davis, Jr.; Peter Lawford; Joey Bishop]
- Synopsis
- Movie posters that use the stars' personal lives as selling points for the film.
- Reprints
-
in Mad Special [Mad Super Special] (EC, 1970 series) #46 (Spring 1984)
-
The Mad Safety Council's Predictions for the Upcoming July 4th Weekend
Mis-Happy Holiday Dept. / comic story / 1 page
- Genre
- satire-parody
- Synopsis
- Predictions of summer accidents accompanied by humorous illustrations of said mishaps.
- Reprints
- in Mad Special [Mad Super Special] (EC, 1970 series) #41 (Winter 1982)
-
Don Martin in an Italian Restaurant
Don Martin Dept. / comic story / 3 pages
- Genre
- humor
- Synopsis
- A boy plays with his food; a chef receives a spaghetti delivery; a diner's pasta comes alive; a man is attacked by his cheese; a customer's entree unravels
- Reprints
- in Hopping Mad (New American Library, 1969 series) #Q6291 (October 1969)
- in The Completely Mad Don Martin (Warner Books, 1974 series) (June 1974) [retitled] which is reprinted
-
in Mad Visits the Producer-Director of "Charades"
Corpse and Robbers Dept. / comic story / 5 pages
- Genre
- satire-parody
- Characters
- Stanley Donen [as Stanley Done-in]; Cary Grant [as Cary Grand]; Audrey Hepburn [as Audrey Heartburn]; Walter Matthau; James Coburn; George Kennedy; Doris Day [as Doris Date]; Alfred Hitchcock [as Alfred Hatchplot]
- Synopsis
- The director of a murder and espionage film tries to explain its incomprehensible plot.
- Reprints
- in Hopping Mad (New American Library, 1969 series) #Q6291 (October 1969)
- in Mad (EC, 2018 series) #18 (April 2021)
-
Indexer Notes
The interviewer is a caricature of occasional Mad contributor, noted fan and future DC staffer E. Nelson Bridwell.
The Long Range Effects of Products on People
Cause and Defect Dept. / comic story / 3 pages
- Genre
- satire-parody
- Synopsis
- How overuse of certain consumer products can adversely affect a person's physical condition.
- Reprints
- in Hopping Mad (New American Library, 1969 series) #Q6291 (October 1969)
-
Spy Vs. Spy
Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy / comic story / 1 page
- Genre
- humor; spy
- Characters
- The Black Spy; The White Spy
- Synopsis
- The Black Spy fakes the White Spy into shooting himself with a cannon.
- Reprints
- in Hopping Mad (New American Library, 1969 series) #Q6291 (October 1969)
- in Mad (EC, 2018 series) #18 (April 2021)
-
The Lighter Side of Little League
Berg's Eye View Dept. / comic story / 3 pages
- Genre
- satire-parody
- Synopsis
- Satirical look at Little League Baseball and over-enthusiastic parents.
- Reprints
- in Hopping Mad (New American Library, 1969 series) #Q6291 (October 1969)
- in Mad Special [Mad Super Special] (EC, 1970 series) #70 (Spring 1990)
-
The Sights and Sounds of the U.S.A.
Talk of the Town Dept. / comic story / 2 pages
- Genre
- satire-parody
- Synopsis
- Satirical look at life in New York.
The Swampview Terrace Weekly
Tenants, Anyone Dept. / comic story / 4 pages
- Genre
- satire-parody
- Synopsis
- A humorous version of an apartment complex newsletter, presented as a lurid tabloid.
Spy Vs. Spy
Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy / comic story / 1 page
- Genre
- humor; spy
- Characters
- The Black Spy; The White Spy
- Synopsis
- The Black Spy thinks he's diffused a White Spy booby-trap.
- Reprints
- in Hopping Mad (New American Library, 1969 series) #Q6291 (October 1969)
-
Drawn Out Dramas
Marginal Thinking Dept. / cartoon / 0 pages
- Genre
- humor
Indexer Notes
Various cartoons drawn in the margins of random pages.
Mad's Caterer of the Year
Affairs of Status Dept. / comic story / 5 pages
- Genre
- satire-parody
- Characters
- David Brinkley
- Synopsis
- Newsman David Brinkley interviews a catering manager as he oversees a wedding party dinner.
The Mad Politicians Primer
Snakes in the Grass Roots Dept. / comic story / 4 pages
- Genre
- satire-parody
- Synopsis
- Satirical descriptions of politicians, their families, their staff and the lobbyists who support them.
- Reprints
- in Hopping Mad (New American Library, 1969 series) #Q6291 (October 1969)
- in Mad Special [Mad Super Special] (EC, 1970 series) #42 (Spring 1983)
-
Comics For Publications That Don't Have Comics
Someday Supplement Dept. / comic story / 4 pages
- Script
- Frank Jacobs
- Pencils
- Bob Clarke (signed)
- Inks
- Bob Clarke (signed)
- Letters
- typeset
- Genre
- satire-parody
- Characters
- Dagwood Bumstead; Blondie Bumstead; Mr. Dithers; Charlie Brown; Donald Duck; Goofy; Huey; Dewey; Louie; Ludwig Von Drake; Little Orphan Annie; Daddy Warbucks; Steve Canyon; General Abercrombie; Pogo Possum; Albert Alligator; Howland Owl; Dennis Mitchell
- Synopsis
- If comic strips had their content adjusted for niche publications.
- Reprints
- in Hopping Mad (New American Library, 1969 series) #Q6291 (October 1969)
- in Mad Special [Mad Super Special] (EC, 1970 series) #36 (Fall 1981)
-
Spy Vs. Spy Vs. Spy
Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy / comic story / 1 page
- Genre
- humor; spy
- Characters
- The Black Spy; The White Spy; The Gray Spy
- Synopsis
- The Gray Spy lures the others into a rocket headed for space.
Buck'$ Law
Gold-Plated Copper Dept. / comic story / 4 pages
- Genre
- satire-parody
- Characters
- Gene Barry [as Amos Buck]; Kirk Douglas; Burt Lancaster; Gregory Peck; Sophia Loren; Gary Conway [as Det. Tilson]; Doris Day; Skitch Henderson; Jack Webb [as Sgt. Joe Friday]; Robert Stack [as Eliot Ness]; Fred Gwynne [as Officer Muldoon]; Lee Marvin; Fred Flintstone
- Synopsis
- Parody of the television series "Burke's Law"; A rich, handsome police captain can't solve crimes because he's too busy dodging all the women who want to marry him.
The Only Hope for Curing Beatle-Mania
Mad Fold-In / illustration / 1 page
- Genre
- satire-parody; humor
- Characters
- The Beatles [John Lennon; Paul McCartney; George Harrison; Ringo Starr]
- Synopsis
- How to counteract the frenzy of Beatle-Mania.
Indexer Notes
Inside back cover.
Us Cigarette Makers Will Fight Rather Than Quit
illustration / 1 page
- Script
- ?
- Pencils
- Lester Krauss (photo)
- Inks
- Lester Krauss (photo)
- Colors
- Lester Krauss (photo)
- Letters
- typeset
- Genre
- satire-parody
- Synopsis
- Parody of Tareyton Cigarette ads; A cigarette manufacturer, sporting a black eye, vows to fight the U.S. Department of Health's landmark report linking cigarette smoking to cancer.
- Reprints
- in The Ridiculously Expensive Mad (The World Publishing Company, 1969 series) (October 1969)
- in Mad Special [Mad Super Special] (EC, 1970 series) #40 (Fall 1982)
-
Indexer Notes
Back cover.
Editing
Related Scans
Series Information
Table of Contents
-
0.
[Rocket's Red Glare]
-
1.
Why Kill Yourself?
-
2.
Movie Ads With Behind the Scene Gossip
Hollywood Bilge-Board Dept. -
3.
The Mad Safety Council's Predictions for the Upcoming July 4th Weekend
Mis-Happy Holiday Dept. -
4.
Don Martin in an Italian Restaurant
Don Martin Dept. -
5.
Mad Visits the Producer-Director of "Charades"
Corpse and Robbers Dept. -
6.
The Long Range Effects of Products on People
Cause and Defect Dept. -
7.
Spy Vs. Spy
Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy -
8.
The Lighter Side of Little League
Berg's Eye View Dept. -
9.
The Sights and Sounds of the U.S.A.
Talk of the Town Dept. -
10.
The Swampview Terrace Weekly
Tenants, Anyone Dept. -
11.
Spy Vs. Spy
Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy -
12.
Drawn Out Dramas
Marginal Thinking Dept. -
13.
Mad's Caterer of the Year
Affairs of Status Dept. -
14.
The Mad Politicians Primer
Snakes in the Grass Roots Dept. -
15.
Comics For Publications That Don't Have Comics
Someday Supplement Dept. -
16.
Spy Vs. Spy Vs. Spy
Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy -
17.
Buck'$ Law
Gold-Plated Copper Dept. -
18.
The Only Hope for Curing Beatle-Mania
Mad Fold-In -
19.
Us Cigarette Makers Will Fight Rather Than Quit
This issue was modified by, among others
- Katie
- Steve Coates
- John DiBello
- Igor Dybzinski
- Gregory Fischer
- Katy Hayhurst
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