MAD #96
(July 1965)

EC, 1952 Series
< Previous Issue |
| Next Issue >
Volume
1
Price
0.30 USD
Pages
52
Indicia Frequency
monthly except for February, May, August and November
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Al Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

Issue Notes

Parts of this issue are reprinted:

Special "Middle-of-the-Road" Issue (Table of Contents)

cover / 1 page (report information)

Pencils
Norman Mingo (signed)
Inks
Norman Mingo (signed)
Colors
Norman Mingo (signed)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman
Synopsis
Part of a highway maintenance team, Alfred paints the black asphalt around the white center line.
Reprints

Substandard Brands, Inc. (Table of Contents: 1)

Department of the Inferior Dept. / comic story / 3 pages (report information)

Script
Ronald Axe; Sol Weinstein
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Consumer products, parodying then current ad campaigns, which are blatantly and proudly inferior.

The Man From A.U.N.T.I.E. (Table of Contents: 2)

Hollarin' Uncle Dept. / comic story / 6 pages (report information)

Script
Arnie Kogen
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
satire-parody
Characters
Robert Vaughn [as Napoleon Polo]; David McCallum [as Ilya Nutcrackin]; Leo G. Carroll [as The Boss]; Sean Connery [as James Bond]
Synopsis
In a parody of the series The Man From U.N.C.L.E., two secret agents wander through a semi-serious plot trying to track down the head of a rival spy organization.
Reprints

Indexer Notes

Antonio Prohias's The White Spy makes several cameo appearances in this story.

On the Job (Table of Contents: 3)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Letters
typeset

Genre
humor
Synopsis
A construction worker accidentally eats one of his tools for lunch.
Reprints

Drawn Out Dramas (Table of Contents: 4)

Marginal Thinking Dept. / cartoon / pages (report information)

Script
Sergio Aragones
Pencils
Sergio Aragones
Inks
Sergio Aragones

Genre
humor

Indexer Notes

Cartoons drawn into the margins of random pages.

Baseball Foto-Plays (Table of Contents: 5)

Out of Left Field Dept. / photo story / 3 pages (report information)

Script
Arnie Kogen
Pencils
? (photo)
Inks
? (photo)
Letters
typeset

Genre
humor
Synopsis
Wire photos of Major League Baseball action are given humorous dialogue.

Indexer Notes

Among the recognizable players are Yogi Berra, Casey Stengel, Roger Maris and Mickey Mantle, as well as actress Doris Day.

Spy Vs. Spy (Table of Contents: 6)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias
Inks
Antonio Prohias

Genre
humor
Characters
The Black Spy; The White Spy
Synopsis
The White Spy tricks the Black Spy with a flying serum.

Unspoken Messages in TV Commercials (Table of Contents: 7)

Sponsor Speak With Forked Tongue Dept. / comic story / 2 pages (report information)

Script
Tom Koch
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
satire-parody
Synopsis
Footnoting dialogue in commercials to reveal hidden facts about the product.

Show Biz Celebrities in Ordinary Life Situations (Table of Contents: 8)

Off But Still "On" Dept. / comic story / 3 pages (report information)

Script
Larry Siegel
Pencils
Jack Rickard
Inks
Jack Rickard
Letters
typeset

Genre
satire-parody
Characters
Bing Crosby; Garry Moore; Phil Silvers; Judy Garland; Margaret Rutherford; Frank Sinatra; Dean Martin; Sammy Davis Jr.
Synopsis
Ordinary situations made unusual by the participation of a celebrity.

Spy Vs. Spy (Table of Contents: 9)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias
Inks
Antonio Prohias

Genre
humor
Characters
The Black Spy; The White Spy
Synopsis
The Black Spy lures the White Spy into a trap with a promise of stardom.

Today's Typical "Sales & Promotional" Gimmicks (Table of Contents: 10)

Previews of Drumming-Up Attractions Dept. / comic story / 5 pages (report information)

Script
Larry Siegel
Pencils
Paul Coker, Jr.
Inks
Paul Coker, Jr.
Letters
typeset

Genre
satire-parody
Synopsis
Examples of sales promotions of dubious value.

Mad's Seed and Garden Catalog (Table of Contents: 11)

Hoe-Hum Dept. / comic story / 3 pages (report information)

Script
Frank Jacobs
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
satire-parody
Synopsis
A garden supply catalog with bizarre plants and garden implements of dubious value.

The Lighter Side of the Boss (Table of Contents: 12)

Berg's Eye View Dept. / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
satire-parody
Synopsis
Satire of various people and their relationships with their boss at work.
Reprints

Indexer Notes

On page one, a note is clipped to the top of the page, allegedly from Publisher William Gaines, instructing Editor Al Feldstein to fire Artist Dave Berg. On page three, there is one sequence where the boss of a multi-million dollar business complains about an employee spending fifty-five cents on a long distance phone call. The boss is a caricature of William Gaines and the sequence satirizes one of Gaines' famous personality quirks.

In Injun Territory (Table of Contents: 13)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Letters
typeset

Genre
humor
Synopsis
A settler escapes two disguised Indian warriors with the aid of his horse.
Reprints

TV Commercial Aids (Table of Contents: 14)

Out! Damned Spot! Dept. / comic story / pages (report information)

Script
Al Jaffee
Pencils
Al Jaffee
Inks
Al Jaffee
Letters
typeset

Genre
humor
Synopsis
Devices designed to make television viewing more enjoyable.

Indexer Notes

The caricature of Cary Grant on the television screen on page 2 is by Mort Drucker.

Spy Vs. Spy Vs. Spy (Table of Contents: 15)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias
Inks
Antonio Prohias

Genre
humor
Characters
The Black Spy; The White Spy; The Gray Spy
Synopsis
The Black and White Spies try to rescue the Gray Spy, who is trapped in a runaway carriage.

Crazy Fists (Table of Contents: 16)

Socko B.O. Dept. / comic story / 7 pages (report information)

Script
Dick DeBartolo
Pencils
Mort Drucker (signed)
Inks
Mort Drucker (signed)
Letters
typeset

Genre
satire-parody
Characters
Bette Davis; George Hamilton; Keenan Wynn; Audrey Hepburn; Buddy Hackett; Walter Cronkite; Don Knotts
Synopsis
In a satire of the "boxing movie" genre, a youth gives up his ambitions to become a musician in order to make a living as a professional boxer.

The Indignant Husband (Table of Contents: 17)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Letters
typeset

Genre
humor
Synopsis
A man paints uncomplimentary graffiti about his wife.
Reprints

The Harvest We Shall Reap From the Super-Patriots' Methods of Exposing "Communist Plotters" in America (Table of Contents: 18)

Mad Fold-In / illustration / 1 page (report information)

Script
Al Jaffee
Pencils
Al Jaffee (signed)
Inks
Al Jaffee (signed)
Letters
typeset

Genre
satire-parody
Synopsis
A warning about political extremism in the United States.

Indexer Notes

Inside back cover.

Let's Kill Off Ridiculous Ad Campaigns (Table of Contents: 19)

illustration / 1 page (report information)

Script
?
Pencils
Irving Schild (photo)
Inks
Irving Schild (photo)
Colors
Irving Schild (photo)
Letters
typeset

Genre
satire-parody
Synopsis
Parody of Kellogg's cereal print ads; A man eats corn flakes from the mouth of a Sousaphone for no reason other than to draw attention to the cereal.
Editing
Related Scans
Series Information
Table of Contents
  1. 0. Special "Middle-of-the-Road" Issue
  2. 1. Substandard Brands, Inc.
    Department of the Inferior Dept.
  3. 2. The Man From A.U.N.T.I.E.
    Hollarin' Uncle Dept.
  4. 3. On the Job
    Don Martin Dept.
  5. 4. Drawn Out Dramas
    Marginal Thinking Dept.
  6. 5. Baseball Foto-Plays
    Out of Left Field Dept.
  7. 6. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  8. 7. Unspoken Messages in TV Commercials
    Sponsor Speak With Forked Tongue Dept.
  9. 8. Show Biz Celebrities in Ordinary Life Situations
    Off But Still "On" Dept.
  10. 9. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  11. 10. Today's Typical "Sales & Promotional" Gimmicks
    Previews of Drumming-Up Attractions Dept.
  12. 11. Mad's Seed and Garden Catalog
    Hoe-Hum Dept.
  13. 12. The Lighter Side of the Boss
    Berg's Eye View Dept.
  14. 13. In Injun Territory
    Don Martin Dept.
  15. 14. TV Commercial Aids
    Out! Damned Spot! Dept.
  16. 15. Spy Vs. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  17. 16. Crazy Fists
    Socko B.O. Dept.
  18. 17. The Indignant Husband
    Don Martin Dept.
  19. 18. The Harvest We Shall Reap From the Super-Patriots' Methods of Exposing "Communist Plotters" in America
    Mad Fold-In
  20. 19. Let's Kill Off Ridiculous Ad Campaigns
This issue was most recently modified by:
  • Igor Dybzinski
  • Katie
  • Gregory Fischer
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne