Mad
#102
(April 1966)
EC,
1952 Series
- Volume
- 1
- Price
- 0.30 USD
- Pages
- 52
- Indicia Frequency
- monthly except February, May, August and November
- On-sale Date
- 1966-02-08 ?
- Indicia / Colophon Publisher
- E.C. Publications Inc.
- Editing
- Al Feldstein (editor)
Issue Notes
On-sale date from 1966 Periodicals, Copyright Office, Library of Congress.
The Second Annual "You'll Go 'Ape' Over This Issue of Mad" Issue of Mad
cover / 1 page
- Pencils
- Norman Mingo (signed)
- Inks
- Norman Mingo (signed)
- Colors
- Norman Mingo (signed)
- Letters
- typeset
- Genre
- humor
- Characters
- Alfred E. Neuman
- Synopsis
- An orangutan gets the better of Alfred.
- Reprints
-
in Mad (BSV - Williams, 1967 series) #12 (1968) -
in Mad Special [Mad Super Special] (EC, 1970 series) #45 (Winter 1983)
-
Some Mad Suggestions for Other 'Ridiculous Ad Images'
Put "Camp" in Your Campaign Dept. / comic story / 2 pages
- Script
- Phil Hahn; Jack Hanrahan
- Pencils
- Bob Clarke (signed)
- Inks
- Bob Clarke (signed)
- Letters
- typeset
- Genre
- satire-parody
- Characters
- The Esso/Humble Tiger
- Synopsis
- Endless variations on the Esso/Humble Oil ad campaign designed to sell other products.
- Reprints
In the Delicatessen
Don Martin Dept. / comic story / 1 page
- Genre
- humor
- Synopsis
- A customer accuses a deli clerk of cheating her.
- Reprints
- in The Recycled Mad (Paperback Library, 1972 series) #32 (1966)
- in Mad (BSV - Williams, 1967 series) #3 (1967)
- in The Completely Mad Don Martin (Warner Books, 1974 series) (June 1974) which is reprinted
-
in De verste brølerne til Mad's Don Martin (Illustrerte Klassikere / Williams Forlag, 1974 series) (1974) - in Mad for Decades (Sterling Publishing Co., Inc., 2007 series) (2007)
- in Mad's Greatest Artists: Don Martin (Running Press Book Publishers, 2014 series) (2014)
-
BrandXed
Up-Chuck Dept. / comic story / 5 pages
- Genre
- satire-parody
- Characters
- Chuck Conners [as Jason McNutt]; David Janssen [as Dr. Richard Kimble]
- Synopsis
- Parody of the TV series "Branded"; a dishonorably discharged cavalry officer roams the west and gets punched a lot.
Achieving Personal Success in Crime
The Great Mail Robbery Dept. / comic story / 2 pages
- Genre
- satire-parody
- Synopsis
- Educational pamphlet on how to be a better criminal.
- Reprints
- in Mad (BSV - Williams, 1967 series) #1 (1967)
-
Drawn Out Dramas
Marginal Thinking Dept. / cartoon / 0 pages
- Genre
- humor
Indexer Notes
Cartoons drawn into the margins of random pages.
The Lighter Side of Elementary School
Berg's Eye View Dept. / comic story / 4 pages
- Genre
- satire-parody; humor
- Synopsis
- The trials and tribulations of attending elementary school are examined.
- Reprints
- in The Recycled Mad (Paperback Library, 1972 series) #32 (1966)
- in Dave Berg's Mad Trash (Warner Books, 1977 series) (September 1977)
- in Dave Berg's Mad Trash (EC, 1981 series) (1981)
- in Mad Special [Mad Super Special] (EC, 1970 series) #67 (Summer 1989)
-
Spy Vs. Spy
Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy / comic story / 1 page
- Genre
- humor; spy
- Characters
- The Black Spy; The White Spy
- Synopsis
- The two spies engage in a boxing match.
- Reprints
- in The Recycled Mad (Paperback Library, 1972 series) #32 (1966)
- in Mad Special [Mad Super Special] (EC, 1970 series) #70 (Spring 1990)
-
National Perspirer
Ecchtra! Ecchtra! Heave All About It Dept. / comic story / 5 pages
- Genre
- satire-parody
- Synopsis
- In a parody of supermarket tabloids, sensational and lurid news articles are accompanied by sensational and lurid illustrations.
- Reprints
- in The Recycled Mad (Paperback Library, 1972 series) #32 (1966)
- in Mad (BSV - Williams, 1967 series) #3 (1967)
- in Mad (EC, 2018 series) #14 (August 2020)
-
Indexer Notes
On page three, the picture of the publisher of the National Perspirer is a caricature of fellow Mad artist Dave Berg.
Mad's "Lifetime - - People" Chart
Declaration of Dependence Dept. / comic story / 2 pages
- Script
- Frank Jacobs (credited)
- Pencils
- John Putnam (sourced)
- Inks
- John Putnam (sourced)
- Letters
- typeset
- Genre
- satire-parody
- Synopsis
- A chart of people who affect a person's life at different ages.
- Reprints
- in The Recycled Mad (Paperback Library, 1972 series) #32 (1966)
- in The Ridiculously Expensive Mad (The World Publishing Company, 1969 series) (October 1969)
- in A Mad Big Book [Mad Zaps The Human Race!] (EC, 1984 series) (March 1984)
- in Mad's Greatest Writers: Frank Jacobs (Running Press Book Publishers, 2015 series) (2015)
-
In the Optometrist's Waiting Room
Don Martin Dept. / comic story / 1 page
- Script
- Don Martin
- Pencils
- Don Martin (signed)
- Inks
- Don Martin (signed)
- Letters
- typeset
- Genre
- humor
- Synopsis
- An obese woman sits on a man because she can't see him.
- Reprints
- in Mad (BSV - Williams, 1967 series) #36 (April 1972)
- in The Completely Mad Don Martin (Warner Books, 1974 series) (June 1974) which is reprinted
- in De verste brølerne til Mad's Don Martin (Illustrerte Klassikere / Williams Forlag, 1974 series) (1974)
- in Mad's Greatest Artists: Don Martin (Running Press Book Publishers, 2014 series) (2014)
-
ABC TV's Wide World of Sports
Athlete's Feat Dept. / comic story / 5 pages
- Genre
- satire-parody
- Characters
- Jim McKay; Chris Schenkel; Bill Fleming
- Synopsis
- Anthology sports program showing highlights of unusual sporting events.
- Reprints
New Board Games We'd Really Like to See
Move Ahead 3 Pages Dept. / comic story / 3 pages
- Genre
- satire-parody
- Synopsis
- New board games that accurately reflect the annoyances of modern urban living.
- Reprints
In the Haberdashery
Don Martin Dept. / comic story / 1 page
- Script
- Don Martin
- Pencils
- Don Martin (signed)
- Inks
- Don Martin (signed)
- Letters
- typeset
- Genre
- humor
- Synopsis
- A man tries on a very large coat.
- Reprints
The Typical Luxury Apartment House Ad
A New Lease on Strife Dept. / comic story / 4 pages
- Genre
- satire-parody
- Synopsis
- A glowing ad for an apartment house contrasted with the many blemishes the ad doesn't mention.
Boy Scouts Vs. Little Old Ladies
On My Honor, I Will Be a Pest Dept. / comic story / 2 pages
- Script
- Don Edwing
- Pencils
- Paul Coker (credited as Paul Coker Jr.)
- Inks
- Paul Coker (credited as Paul Coker Jr.)
- Genre
- humor
- Synopsis
- Series of examples of Boy Scouts helping little old ladies, whether they want the help or not.
- Reprints
- in The Recycled Mad (Paperback Library, 1972 series) #32 (1966)
- in Mad (BSV - Williams, 1967 series) #3 (1967)
- in Mad Special [Mad Super Special] (EC, 1970 series) #45 (Winter 1983)
-
Spy Vs. Spy
Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy / comic story / 1 page
- Genre
- humor; spy
- Characters
- The Black Spy; The White Spy
- Synopsis
- The White Spy thinks the Black Spy has died.
- Reprints
- in Mad (EC, 2018 series) #33 (October 2023)
-
Bubby Lake Missed (by a mile)
Crazy Otto Dept. / comic story / 6 pages
- Genre
- satire-parody
- Characters
- Carol Linley [as Mrs. Lake]; Lawrence Olivier [as Superintendent Nuthouse]; Keir Dullea [as Mr. Lake]; Noel Coward [as Oscar]; Otto Preminger
- Synopsis
- In a parody of the film "Bunny Lake Is Missing," a mother desperately searches for her missing daughter, with no help from her creepy husband, an idiot police officer or the egomaniacal director of the film.
Indexer Notes
Jiggs of the comic strip "Bringing Up Father" appears in a crowd scene on page 3. Charlie Brown of the comic strip "Peanuts" appears amid a shelf of dolls on page 4.
How You Too Can Make a Fortune in the Booming Ski Business
Mad Fold-In / illustration / 1 page
- Genre
- humor
- Synopsis
- Suggested money-making opportunity connected with the ski industry.
- Reprints
- in Mad (BSV - Williams, 1967 series) #5 (1968)
-
Indexer Notes
Inside back cover.
The Television Studio
cartoon / 1 page
- Genre
- humor
- Synopsis
- The reason why color television studio personnel and black and white television studio personnel are segregated.
- Reprints
- in Mad (BSV - Williams, 1967 series) #6 (1968)
- in Mad Special [Mad Super Special] (EC, 1970 series) #34 (Spring 1981)
- in Mad (EC, 2018 series) #14 (August 2020)
-
Indexer Notes
Back cover.
Editing
Related Scans
Series Information
Table of Contents
-
0.
The Second Annual "You'll Go 'Ape' Over This Issue of Mad" Issue of Mad
-
1.
Some Mad Suggestions for Other 'Ridiculous Ad Images'
Put "Camp" in Your Campaign Dept. -
2.
In the Delicatessen
Don Martin Dept. -
3.
BrandXed
Up-Chuck Dept. -
4.
Achieving Personal Success in Crime
The Great Mail Robbery Dept. -
5.
Drawn Out Dramas
Marginal Thinking Dept. -
6.
The Lighter Side of Elementary School
Berg's Eye View Dept. -
7.
Spy Vs. Spy
Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy -
8.
National Perspirer
Ecchtra! Ecchtra! Heave All About It Dept. -
9.
Mad's "Lifetime - - People" Chart
Declaration of Dependence Dept. -
10.
In the Optometrist's Waiting Room
Don Martin Dept. -
11.
ABC TV's Wide World of Sports
Athlete's Feat Dept. -
12.
New Board Games We'd Really Like to See
Move Ahead 3 Pages Dept. -
13.
In the Haberdashery
Don Martin Dept. -
14.
The Typical Luxury Apartment House Ad
A New Lease on Strife Dept. -
15.
Boy Scouts Vs. Little Old Ladies
On My Honor, I Will Be a Pest Dept. -
16.
Spy Vs. Spy
Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy -
17.
Bubby Lake Missed (by a mile)
Crazy Otto Dept. -
18.
How You Too Can Make a Fortune in the Booming Ski Business
Mad Fold-In -
19.
The Television Studio
This issue was modified by, among others
- Katie
- mcomics
- Steve Coates
- Igor Dybzinski
- Gregory Fischer
- Katy Hayhurst
- Michael Hoskin
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