MAD #102
(April 1966)

EC, 1952 Series
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Volume
1
Price
0.30 USD
Pages
52
Indicia Frequency
monthly except for February, May, August and November
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Al Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

Issue Notes

Parts of this issue are reprinted:

The Second Annual "You'll Go 'Ape' Issue of Mad" Issue of Mad (Table of Contents)

cover / 1 page (report information)

Pencils
Norman Mingo (signed)
Inks
Norman Mingo (signed)
Colors
Norman Mingo (signed)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman
Synopsis
An orangutan gets the better of Alfred.
Reprints

Some Mad Suggestions for Other 'Ridiculous Ad Images' (Table of Contents: 1)

Put "Camp" in Your Campaign Dept. / comic story / 2 pages (report information)

Script
Phil Hahn; Jack Hanrahan
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Characters
The Esso/Humble Tiger
Synopsis
Endless variations on the Esso/Humble Oil ad campaign designed to sell other products.

In the Delicatessen (Table of Contents: 2)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Letters
typeset

Genre
humor
Synopsis
A customer accuses a deli clerk of cheating her.
Reprints

BrandXed (Table of Contents: 3)

Up-Chuck Dept. / comic story / 5 pages (report information)

Script
Lou Silverstone
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
satire-parody
Characters
Chuck Conners [as Jason McNutt]; David Janssen [as Dr. Richard Kimble]
Synopsis
Parody of the TV series "Branded"; a dishonorably discharged cavalry officer roams the west and gets punched a lot.

Achieving Personal Success in Crime (Table of Contents: 4)

The Great Mail Robbery Dept. / comic story / 2 pages (report information)

Script
Tom Koch
Pencils
George Woodbridge
Inks
George Woodbridge
Letters
typeset

Genre
satire-parody
Synopsis
Educational pamphlet on how to be a better criminal.
Reprints

Drawn Out Dramas (Table of Contents: 5)

Marginal Thinking Dept. / cartoon / pages (report information)

Script
Sergio Aragones
Pencils
Sergio Aragones
Inks
Sergio Aragones

Genre
humor

Indexer Notes

Cartoons drawn into the margins of random pages.

The Lighter Side of Elementary School (Table of Contents: 6)

Berg's Eye View Dept. / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
satire-parody
Synopsis
The trials and tribulations of attending elementary school are examined.
Reprints

Spy Vs. Spy (Table of Contents: 7)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias
Inks
Antonio Prohias

Genre
humor
Characters
The Black Spy; The White Spy
Synopsis
The two spies engage in a boxing match.

National Perspirer (Table of Contents: 8)

Ecchtra! Ecchtra! Heave All About It Dept. / comic story / 5 pages (report information)

Script
Larry Siegel
Pencils
Al Jaffee
Inks
Al Jaffee
Letters
typeset

Genre
satire-parody
Synopsis
In a parody of supermarket tabloids, sensational and lurid news articles are accompanied by sensational and lurid illustrations.
Reprints

Indexer Notes

On page three, the picture of the publisher of the National Perspirer is a caricature of fellow Mad artist Dave Berg.

Mad's "Lifetime - - People" Chart (Table of Contents: 9)

Declaration of Dependence Dept. / comic story / 2 pages (report information)

Script
Frank Jacobs
Pencils
?
Inks
?
Letters
typeset

Genre
satire-parody
Synopsis
A chart of people who affect a person's life at different ages.
Reprints

In the Optometrist's Waiting Room (Table of Contents: 10)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
An obese woman sits on a man because she can't see him.
Reprints

ABC TV's Wide World of Sports (Table of Contents: 11)

Athlete's Feat Dept. / comic story / 5 pages (report information)

Script
Al Jaffee
Pencils
George Woodbridge
Inks
George Woodbridge
Letters
typeset

Genre
satire-parody
Characters
Jim McKay; Chris Schenkel; Bill Fleming
Synopsis
Anthology sports program showing highlights of unusual sporting events.

New Board Games We'd Really Like to See (Table of Contents: 12)

Move Ahead 3 Pages Dept. / comic story / 3 pages (report information)

Script
Patrick McGivern
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
satire-parody
Synopsis
New board games that accurately reflect the annoyances of modern urban living.

In the Haberdashery (Table of Contents: 13)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A man tries on a very large coat.

The Typical Luxury Apartment House Ad (Table of Contents: 14)

A New Lease on Strife Dept. / comic story / 4 pages (report information)

Script
Larry Siegel
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
satire-parody
Synopsis
A glowing ad for an apartment house contrasted with the many blemishes the ad doesn't mention.

Boy Scouts Vs. Little Old Ladies (Table of Contents: 15)

On My Honor, I Will Be a Pest Dept. / comic story / 2 pages (report information)

Script
Don Edwing
Pencils
Paul Coker Jr.
Inks
Paul Coker Jr.

Genre
humor
Synopsis
Series of examples of Boy Scouts helping little old ladies, whether they want the help or not.
Reprints

Spy Vs. Spy (Table of Contents: 16)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias
Inks
Antonio Prohias

Genre
humor
Characters
The Black Spy; The White Spy
Synopsis
The White Spy thinks the Black Spy has died.

Bubby Lake Missed (by a mile) (Table of Contents: 17)

Crazy Otto Dept. / comic story / 6 pages (report information)

Script
Stan Hart
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
satire-parody
Characters
Carol Linley [as Mrs. Lake]; Lawrence Olivier [as Superintendent Nuthouse]; Keir Dullea [as Mr. Lake]; Noel Coward [as Oscar]; Otto Preminger
Synopsis
In a parody of the film "Bunny Lake Is Missing," a mother desperately searches for her missing daughter, with no help from her creepy husband, an idiot police officer or the egomaniacal director of the film.

Indexer Notes

Jiggs of the comic strip "Bringing Up Father" appears in a crowd scene on page 3. Charlie Brown of the comic strip "Peanuts" appears amid a shelf of dolls on page 4.

How You Too Can Make a Fortune in the Booming Ski Business (Table of Contents: 18)

Mad Fold-In / illustration / 1 page (report information)

Script
Al Jaffee
Pencils
Al Jaffee (signed)
Inks
Al Jaffee (signed)
Letters
typeset

Genre
humor
Synopsis
Suggested money-making opportunity connected with the ski industry.
Reprints

Indexer Notes

Inside back cover.

The Television Studio (Table of Contents: 19)

cartoon / 1 page (report information)

Script
Al Jaffee
Pencils
Al Jaffee (signed)
Inks
Al Jaffee (signed)
Colors
Al Jaffee
Letters
typeset

Genre
humor
Synopsis
The reason why color television studio personnel and black and white television studio personnel are segregated.
Reprints

Indexer Notes

Back cover.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. The Second Annual "You'll Go 'Ape' Issue of Mad" Issue of Mad
  2. 1. Some Mad Suggestions for Other 'Ridiculous Ad Images'
    Put "Camp" in Your Campaign Dept.
  3. 2. In the Delicatessen
    Don Martin Dept.
  4. 3. BrandXed
    Up-Chuck Dept.
  5. 4. Achieving Personal Success in Crime
    The Great Mail Robbery Dept.
  6. 5. Drawn Out Dramas
    Marginal Thinking Dept.
  7. 6. The Lighter Side of Elementary School
    Berg's Eye View Dept.
  8. 7. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  9. 8. National Perspirer
    Ecchtra! Ecchtra! Heave All About It Dept.
  10. 9. Mad's "Lifetime - - People" Chart
    Declaration of Dependence Dept.
  11. 10. In the Optometrist's Waiting Room
    Don Martin Dept.
  12. 11. ABC TV's Wide World of Sports
    Athlete's Feat Dept.
  13. 12. New Board Games We'd Really Like to See
    Move Ahead 3 Pages Dept.
  14. 13. In the Haberdashery
    Don Martin Dept.
  15. 14. The Typical Luxury Apartment House Ad
    A New Lease on Strife Dept.
  16. 15. Boy Scouts Vs. Little Old Ladies
    On My Honor, I Will Be a Pest Dept.
  17. 16. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  18. 17. Bubby Lake Missed (by a mile)
    Crazy Otto Dept.
  19. 18. How You Too Can Make a Fortune in the Booming Ski Business
    Mad Fold-In
  20. 19. The Television Studio
This issue was most recently modified by:
  • Igor Dybzinski
  • Katie
  • Gregory Fischer
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne