MAD #104
(July 1966)

EC, 1952 Series
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Volume
1
Price
0.30 USD
Pages
52
Indicia frequency
Monthly except February, May, August and November
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Albert B. Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

Special "June Groom" Issue (Table of Contents)

cover / 1 page (report information)

Pencils
Norman Mingo (signed)
Inks
Norman Mingo (signed)
Colors
Norman Mingo (signed)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman
Reprints

Advertising Campaigns With Ulterior Motives (Table of Contents: 1)

Underhand Pitch Dept. / comic story / 4 pages (report information)

Script
Frank Jacobs
Pencils
Jack Rickard
Inks
Jack Rickard
Letters
typeset

Genre
satire-parody
Synopsis
Examples of public service announcements that don't serve the public.

Another Mad Peek Through the Microscope (Table of Contents: 2)

Microfolk Dept. / comic story / 2 pages (report information)

Script
Phil Hahn
Pencils
Paul Coker Jr.
Inks
Paul Coker Jr.
Letters
typeset

Genre
humor
Synopsis
Humorous situations involving germs.
Reprints

Drawn Out Dramas (Table of Contents: 3)

Marginal Thinking Dept. / cartoon / pages (report information)

Script
Sergio Aragones
Pencils
Sergio Aragones
Inks
Sergio Aragones

Genre
humor

Indexer Notes

Cartoons drawn into the margins of random pages.

Future Wit & Wisdom Books (Table of Contents: 4)

Funny-Bone-Heads Dept. / comic story / 3 pages (report information)

Script
Phil Hahn; Jack Hanrahan
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
satire-parody
Synopsis
Books featuring humorous anecdotes and sayings from famous historical and contemporary people not known for being funny or clever.
Reprints

Indexer Notes

Mickey Mouse has a cameo on the book cover of Annette Funicello's book.

In the Hospital (Table of Contents: 5)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A patient gets a new IV drip.
Reprints

Mixing Personal Politics with Careers (Table of Contents: 6)

Party Poopers Dept. / comic story / 3 pages (report information)

Script
Frank Jacobs
Pencils
George Woodbridge
Inks
George Woodbridge
Letters
typeset

Genre
satire-parody
Synopsis
Political extremists in every day jobs.

Stereotype-Casting (Table of Contents: 7)

One-Two-Three-Formula Dept. / comic story / 3 pages (report information)

Script
?
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
humor
Synopsis
Applying stereotypical labels to groups of various demographic types.

Mad Visits the American Mediocrity Academy (Table of Contents: 8)

Institution for the Criminally Inane Dept. / comic story / 4 pages (report information)

Script
Larry Siegel
Pencils
Jack Rickard
Inks
Jack Rickard
Letters
typeset

Genre
satire-parody
Synopsis
A visit to a teaching institution that trains people to be average.

Later On in the Hospital (Table of Contents: 9)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A patient in a hospital gets a new IV drip.
Reprints

A Portfolio of Shapely Mad Verse (Table of Contents: 10)

Rhyme With A View Dept. / text story / 2 pages (report information)

Script
William Garvin
Letters
typeset

Genre
humor
Synopsis
Examples of text shaped into silhouettes of the item the text is describing.

The Lighter Side of High School (Table of Contents: 11)

Berg's Eye View Dept. / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
satire-parody
Synopsis
The humorous trials and tribulations of attending high school.
Reprints

Road Signs We'd Really Like to See (Table of Contents: 12)

Highway Ribbery Dept. / comic story / 2 pages (report information)

Script
Phil Hahn; Jack Hanrahan
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
humor
Synopsis
Traffic signs with cynical fine print.
Reprints

Postage Stamp Advertising (Table of Contents: 13)

Licking the Problem Dept. / comic story / 3 pages (report information)

Script
Al Jaffee
Pencils
Al Jaffee
Inks
Al Jaffee
Letters
typeset

Genre
satire-parody
Synopsis
Examples of what would happen if the U.S. Postal Service sold ad space on their postage stamps.

Mad Looks at the Voice Typewriter (Table of Contents: 14)

Miss-Take-a-Letter Dept. / comic story / 3 pages (report information)

Script
Stan Hart
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Synopsis
The pitfalls of a voice-activated typewriter that transcribes everything said.
Reprints

Indexer Notes

The last sequence involves a submission response from Mad editor Al Feldstein, with an accompanying caricature.

Track and Field Foto-Plays (Table of Contents: 15)

Running Commentary Dept. / comic story / 2 pages (report information)

Script
Arnie Kogen
Letters
typeset

Genre
humor
Synopsis
Funny captions are added to vintage wire service photos from track and field events.

Still Later in the Hospital (Table of Contents: 16)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A doctor removes a patient's body cast.
Reprints

Loused Up in Space (Table of Contents: 17)

Science Affliction Dept. / comic story / 6 pages (report information)

Script
Dick DeBartolo
Pencils
Mort Drucker (signed)
Inks
Mort Drucker (signed)
Letters
typeset

Genre
satire-parody
Characters
Guy Williams [as John Boobinson]; June Lockhart [as Mauroone Boobinson]; Marta Kristen [as Suet Boobinson]; Angela Cartwright [as Punny Boobinson]; Billy Mumy [as Will Boobinson]; Mark Goddard [as Donce West]; Jonathan Harris [as The Professor]; David Janssen [as Dr. Richard Kimble]
Synopsis
In a parody of the TV series "Lost in Space," a family of incompetent space explorers find a planet full of giant gemstones, prompting The Professor to try to kill them - - again.
Reprints

The Kind of Fireworks Some People Would Like to See (Table of Contents: 18)

Mad Fold-In / illustration / 1 page (report information)

Script
Al Jaffee
Pencils
Al Jaffee (signed)
Inks
Al Jaffee (signed)
Letters
typeset

Genre
satire-parody
Synopsis
An ode to people looking for a big bang.
Reprints

Indexer Notes

Inside back cover.

The Day a Gentleman Finally Offered a Lady a Tiparillo (Table of Contents: 19)

Mad's Great Moments in Advertising / photo story / 1 page (report information)

Script
?
Pencils
Irving Schild (photo)
Inks
Irving Schild (photo)
Colors
Irving Schild (photo)
Letters
typeset

Genre
satire-parody
Synopsis
Parody of Tiparillo cigar ads; A woman accepts a Tiparillo from a man and instantly regrets it.

Indexer Notes

Back cover.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. Special "June Groom" Issue
  2. 1. Advertising Campaigns With Ulterior Motives
    Underhand Pitch Dept.
  3. 2. Another Mad Peek Through the Microscope
    Microfolk Dept.
  4. 3. Drawn Out Dramas
    Marginal Thinking Dept.
  5. 4. Future Wit & Wisdom Books
    Funny-Bone-Heads Dept.
  6. 5. In the Hospital
    Don Martin Dept.
  7. 6. Mixing Personal Politics with Careers
    Party Poopers Dept.
  8. 7. Stereotype-Casting
    One-Two-Three-Formula Dept.
  9. 8. Mad Visits the American Mediocrity Academy
    Institution for the Criminally Inane Dept.
  10. 9. Later On in the Hospital
    Don Martin Dept.
  11. 10. A Portfolio of Shapely Mad Verse
    Rhyme With A View Dept.
  12. 11. The Lighter Side of High School
    Berg's Eye View Dept.
  13. 12. Road Signs We'd Really Like to See
    Highway Ribbery Dept.
  14. 13. Postage Stamp Advertising
    Licking the Problem Dept.
  15. 14. Mad Looks at the Voice Typewriter
    Miss-Take-a-Letter Dept.
  16. 15. Track and Field Foto-Plays
    Running Commentary Dept.
  17. 16. Still Later in the Hospital
    Don Martin Dept.
  18. 17. Loused Up in Space
    Science Affliction Dept.
  19. 18. The Kind of Fireworks Some People Would Like to See
    Mad Fold-In
  20. 19. The Day a Gentleman Finally Offered a Lady a Tiparillo
    Mad's Great Moments in Advertising
This issue was most recently modified by:
  • Igor Dybzinski
  • Katie
  • Bruno Andreacchi
  • Gregory Fischer
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne