Mad
#120
(July 1968)
EC,
1952 Series
- Volume
- 1
- Price
- 0.35 USD
- Pages
- 52
- Indicia Frequency
- monthly except February, May, August and November
- On-sale Date
- 1968-05-14
- Indicia / Colophon Publisher
- E.C. Publications Inc.
- Editing
- Al Feldstein (editor)
Issue Notes
On-sale date from 1968 Periodicals, Copyright Office, Library of Congress.
[no title indexed]
cover / 1 page
- Pencils
- Norman Mingo (signed as Norman Mingo)
- Inks
- Norman Mingo (signed as Norman Mingo)
- Colors
- Norman Mingo (signed as Norman Mingo)
- Genre
- humor
- Characters
- Alfred E. Neuman
One Day at the Beach
comic story / 1 page
- Script
- Sergio Aragonés
- Pencils
- Don Martin (signed)
- Inks
- Don Martin (signed)
- Colors
- Don Martin
- Letters
- typeset
- Genre
- humor
- Synopsis
- A surfer proves to be more graceful on the water than out of it.
- Reprints
-
in Mad Special [Mad Super Special] (EC, 1970 series) #38 (Spring 1982) - in Mad's Greatest Artists: Don Martin (Running Press Book Publishers, 2014 series) (2014)
- in Mad (EC, 2018 series) #34 (December 2023)
-
Indexer Notes
Inside front cover.
[no title indexed]
Letters Dept. / letters page / 1 page
- Script
- Jerry De Fuccio ?
- Letters
- typeset
Indexer Notes
Among the letters of comment are letters from CBS Sports commentator Frank Gifford and future comedian Rick Moranis.
Blue-Eyed Kook
Escape-Goat Dept. / comic story / 6 pages
- Script
- Stan Hart
- Pencils
- Mort Drucker (signed)
- Inks
- Mort Drucker (signed)
- Letters
- typeset
- Genre
- satire-parody
- Characters
- Paul Newman [as Kook]; George Kennedy [as Stagline]; Strother Martin [as Captain]; Lou Antonio [as Koko]; Morgan Woodward [as Boss Godfrey]; Jo Van Fleet [as Mama]; Joy Harmon [as the girl washing her car]
- Synopsis
- Parody of the film "Cool Hand Luke"; a disaffected man ends up in a southern chain gang where he rebels against everything and everybody.
The Mad Hate Book II
Vex Education Dept. / comic story / 4 pages
- Genre
- humor
- Synopsis
- Examples of how life conspires to ruin your day.
A Mad Peek Behind the Scenes at the Post Office
Inside-Ouch! Dept. / comic story / 2 pages
- Script
- Larry Siegel
- Pencils
- Paul Coker (credited as Paul Coker Jr.)
- Inks
- Paul Coker (credited as Paul Coker Jr.)
- Letters
- typeset
- Genre
- satire-parody
- Synopsis
- A satirical look at the inner workings of your local postal station.
- Reprints
- in Mad Special [Mad Super Special] (EC, 1970 series) #85 (January 1993)
-
Mother's Day Cards Down Through History
Mom's the Word Dept. / comic story / 3 pages
- Script
- Frank Jacobs
- Pencils
- Bob Clarke (signed)
- Inks
- Bob Clarke (signed)
- Letters
- typeset
- Genre
- satire-parody
- Synopsis
- Mother's Day cards from various historical figures to their mothers.
Highway Ribbery
promo (ad from the publisher) / 1 page
Indexer Notes
Advertisement for the latest Mad Annual, with illustrations of how to use the included stickers.
The Lighter Side of Driving
Berg's-Eye View Dept. / comic story / 4 pages
- Genre
- humor
- Synopsis
- The trials and tribulations of driving.
- Reprints
- in Mad Special [Mad Super Special] (EC, 1970 series) #5 (1971)
- in Dave Berg's Mad Trash (Warner Books, 1977 series) (September 1977)
- in Dave Berg's Mad Trash (EC, 1981 series) (1981)
-
Drawn Out Dramas
Marginal Thinking Dept. / cartoon / 0 pages
- Genre
- humor
Indexer Notes
Cartoons drawn into the margins of random pages.
Mad's 1968 Political Olympics
comic story / 2 pages
- Genre
- satire-parody
- Synopsis
- A sporting festival with events geared to familiar political acts.
Mad's Simplified A B C Method of Bulling Your Way Through Final Exams
Phoney-Answering Service Dept. / illustration / 3 pages
- Genre
- satire-parody
- Synopsis
- A list of essay answers with fill-in-the-blank sections to adapt the answers to various subjects.
- Reprints
- in Mad Special [Mad Super Special] (EC, 1970 series) #67 (Summer 1989)
-
While Strolling Through the City
Don Martin Dept. / comic story / 2 pages
- Script
- Don Martin
- Pencils
- Don Martin (signed)
- Inks
- Don Martin (signed)
- Letters
- typeset
- Genre
- humor
- Synopsis
- A man and a woman strolling down the street notice businesses with descriptive street signs.
- Reprints
- in The Completely Mad Don Martin (Warner Books, 1974 series) (June 1974) which is reprinted
-
in De verste brølerne til Mad's Don Martin (Illustrerte Klassikere / Williams Forlag, 1974 series) (1974) - in Mad Special [Mad Super Special] (EC, 1970 series) #40 (Fall 1982)
- in Mad's Greatest Artists: Don Martin (Running Press Book Publishers, 2014 series) (2014)
- in Mad (EC, 2018 series) #35 (February 2024)
-
A Mad Public Service
Vital Feature Dept. / photo story / 1 page
- Genre
- satire-parody
- Synopsis
- A letter to a youth who has run away to become a hippie.
Jobs on the Fringe of Show Business
Way Off-Broadway Dept. / comic story / 2 pages
- Genre
- satire-parody
- Synopsis
- Examples of dreams of show business stardom that didn't quite pan out.
- Reprints
- in Mad Special [Mad Super Special] (EC, 1970 series) #85 (January 1993)
-
Some Mad Articles You Never Got to See
Eccccch-Traneous Matter Dept. / comic story / 8 pages
- Script
- Frank Jacobs
- Pencils
- Paul Coker (credited as Paul Coker Jr.); Bob Clarke; Mort Drucker; Jack Davis; Joe Orlando; Dave Berg; George Woodbridge
- Inks
- Paul Coker (credited as Paul Coker Jr.); Bob Clarke; Mort Drucker; Jack Davis; Joe Orlando; Dave Berg; George Woodbridge
- Letters
- typeset
On the Road with Sergio Aragones
High Yock-Tane Dept. / cartoon / 2 pages
- Genre
- humor
- Synopsis
- A series of cartoons satirizing highway driving.
- Reprints
- in Mad's Sergio Aragonés on Parade (Warner Books, 1982 series) #14 (September 1982)
-
The "Great Society" Alphabet Book
Capitol Letters Dept. / photo story / 5 pages
- Script
- Max Brandel
- Pencils
- ? (photo)
- Inks
- ? (photo)
- Letters
- typeset
- Genre
- satire-parody
- Synopsis
- Every letter of the alphabet is juxtaposed with a picture of modern live and a simple verse outlining the hypocrisy of Lyndon Johnson's "Great Society" in comparison.
What Is the One Thing Most School Dropouts Are Sure to Become?
Mad Fold-In / illustration / 1 page
- Genre
- satire-parody; humor
- Synopsis
- A warning that dropping out of school might be a one-way ticket to Vietnam.
- Reprints
Indexer Notes
Inside back cover.
A Modern Cinderella
comic story / 1 page
- Script
- Jack Kent
- Pencils
- Jack Rickard (signed)
- Inks
- Jack Rickard (signed)
- Colors
- Jack Rickard (signed)
- Letters
- typeset
- Genre
- humor
- Synopsis
- The Cinderella story is updated for the sixties.
- Reprints
Indexer Notes
Back cover.
Editing
Related Scans
Series Information
Table of Contents
-
0.
[no title indexed]
-
1.
One Day at the Beach
-
2.
[no title indexed]
Letters Dept. -
3.
Blue-Eyed Kook
Escape-Goat Dept. -
4.
The Mad Hate Book II
Vex Education Dept. -
5.
A Mad Peek Behind the Scenes at the Post Office
Inside-Ouch! Dept. -
6.
Mother's Day Cards Down Through History
Mom's the Word Dept. -
7.
Highway Ribbery
-
8.
The Lighter Side of Driving
Berg's-Eye View Dept. -
9.
Drawn Out Dramas
Marginal Thinking Dept. -
10.
Mad's 1968 Political Olympics
-
11.
Mad's Simplified A B C Method of Bulling Your Way Through Final Exams
Phoney-Answering Service Dept. -
12.
While Strolling Through the City
Don Martin Dept. -
13.
A Mad Public Service
Vital Feature Dept. -
14.
Jobs on the Fringe of Show Business
Way Off-Broadway Dept. -
15.
Some Mad Articles You Never Got to See
Eccccch-Traneous Matter Dept. -
16.
On the Road with Sergio Aragones
High Yock-Tane Dept. -
17.
The "Great Society" Alphabet Book
Capitol Letters Dept. -
18.
What Is the One Thing Most School Dropouts Are Sure to Become?
Mad Fold-In -
19.
A Modern Cinderella
This issue was modified by, among others
- mcomics
- Steve Coates
- Igor Dybzinski
- Gregory Fischer
- Michael Hoskin
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