MAD #123
(December 1968)

EC, 1952 Series
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Volume
1
Price
0.35 USD
Pages
52
Indicia frequency
monthly except for February, May, August and November
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Al Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

Collect Them All! (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Pencils
Norman Mingo
Inks
Norman Mingo
Colors
Norman Mingo
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman

Indexer Notes

Each issue cover appears to be stamped with a series number indicating there are 2,148,999 variants to the cover, one for each issue of the print run. However, collectors have found only 4 different numbers:
1,111,784,
1,112,362,
1,189,168, and
1,376,485.

One Day in the Park 2 (Table of Contents: 1)

comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Colors
Don Martin
Letters
typeset

Genre
humor
Synopsis
A hippie carrying a "flower power" protest sign is seized and devoured by a carnivorous flower.

Indexer Notes

Inside front cover.

[no title indexed] (Table of Contents: 2)

Letters Dept. / letters page / 1.33 pages (report information)

Script
Nick Meglin ?
Letters
typeset

Indexer Notes

Among the letters is one from actor Brendan Boone, star of the television series "Garrison's Gorillas", and Mad contributor Larry Siegel, complaining that his credit was left off of the parody "Sik-Teen Magazine" in Mad #121.

Why Not Have the Next Issue Sent Directly to Your Home? (Table of Contents: 3) (Expand) /

promo (ad from the publisher) / 0.67 page (report information)

Adventures of The Red Baron or Happiness ist ein Kleine Kaput Beagle (Table of Contents: 4)

Hang On Snoopy Dept. / comic story / 3 pages (report information)

Script
Frank Jacobs; Bob Muccio
Pencils
Jack Rickard
Inks
Jack Rickard
Letters
typeset

Genre
satire-parody
Characters
Snoopy [as The Famous World War I Flying Ace]; The Red Baron
Synopsis
Series of comic strips, drawn in the style of Charles Schultz, depicting the battles between Snoopy and The Red Baron from the German perspective.
Reprints

Can a Lot (Table of Contents: 5)

Knight-Schtick Dept. / comic story / 7 pages (report information)

Script
Frank Jacobs
Pencils
Mort Drucker (signed)
Inks
Mort Drucker (signed)
Letters
typeset

Genre
satire-parody
Characters
Richard Harris [as Arthur King]; Vanessa Redgrave [as Vera Gwen]; Franco Nero [as Lance A. Clod]; David Hemmings [as Morbread]; Lawrence Naismith [as Merlyn M. Merlyn]
Synopsis
In a parody of the musical "Camelot," the president of a canned wax fruit corporation deals with the plots and drama of his board and his cheating wife.

Mad's Home Movies (Table of Contents: 6)

Scream Gems Dept. / comic story / 4 pages (report information)

Script
Dean Norman
Pencils
Paul Coker Jr.
Inks
Paul Coker Jr.
Letters
typeset

Genre
humor
Synopsis
Scenes from home movies of a family's less than memorable vacation.
Reprints

The Lighter Side of High School Football (Table of Contents: 7)

Berg's Eye View Dept. / comic story / 5 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor
Synopsis
Examples of the ridiculous side of high school football games and the people who attend them.
Reprints

Mad About Fashion Fads (Table of Contents: 8)

Hem and Haw-Haw Dept. / text story / 1 page (report information)

Script
Ronnie Nathan
Pencils
Jack Rickard
Inks
Jack Rickard
Letters
typeset

Genre
humor
Synopsis
Satirical essay in verse form about the fashion industry.

A Psychedelic Diary (Table of Contents: 9)

Round Trip Dept. / text story / 2 pages (report information)

Script
Dick DeBartolo
Letters
?

Genre
satire-parody
Synopsis
Pages from a diary recording the hallucinations of the author after sampling LSD.
Reprints

Mad's Academy Awards For World Celebrities (Table of Contents: 10)

Award to the Wise-Guys Dept. / photo story / 3 pages (report information)

Script
Max Brandel; Frank Jacobs
Pencils
? (photo)
Inks
? (photo)
Letters
typeset

Genre
satire-parody
Characters
Hubert Humphrey; Frank Sinatra; Mia Farrow; Ho Chi-Mihn; Adam Clayton Powell; Richard Nixon; Charles DeGaulle; Dean Rusk; George Romney; Nelson Rockefeller; Eugene McCarthy; H. Rap Brown; Dr. Timothy Leary
Synopsis
Awards are presented to celebrities in categories specifically designed to satirize real life events involving those celebrities.

Drawn Out Dramas (Table of Contents: 11)

Marginal Thinking Dept. / cartoon / pages (report information)

Script
Sergio Aragones
Pencils
Sergio Aragones
Inks
Sergio Aragones

Genre
humor

Indexer Notes

Cartoons drawn into the margins of random pages.

One Evening at the Health Club (Table of Contents: 12)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
Two men open a health club steam cabinet and make a gruesome discovery.
Reprints

A Mad Peek Behind the Scenes at a Service Station (Table of Contents: 13)

Inside-Ouch Dept. / cartoon / 2 pages (report information)

Script
Larry Siegel
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Satirical look at the incompetence, dishonesty and lack of interest at a typical auto garage.
Reprints

Spy Vs. Spy (Table of Contents: 14)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias (signed)
Inks
Antonio Prohias (signed)

Genre
humor
Characters
The Black Spy; The White Spy
Synopsis
The Black Spy suckers the White Spy with a sound effects tape.

Free-Loader: The Magazine for Deadbeats (Table of Contents: 15)

Born Freebie Dept. / comic story / 5 pages (report information)

Script
Stan Hart
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
satire-parody
Synopsis
A niche magazine aimed at people dedicated to getting other people to pay for their lives.
Reprints

More Effective Advertising Spaces (Table of Contents: 16)

Ad-Venture Dept. / comic story / 2 pages (report information)

Script
Paul Peter Porges
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Examples of advertising placement that would tie in with the individual situation.
Reprints

On the Set (Table of Contents: 17)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A film director tries to compensate for the height disparity of his two actors.
Reprints

Mad Mini-Vision: Jugg for the Defense (Table of Contents: 18)

Three For The Funny Dept. / comic story / 2 pages (report information)

Script
Lou Silverstone
Pencils
Mort Drucker (signed)
Inks
Mort Drucker (signed)
Letters
typeset

Genre
satire-parody
Characters
Carl Betz [as Clinton Jugg]; Stephen Young [as Bem Caldwell]
Synopsis
In a parody of the TV series "Judd for the Defense," a humorless attorney must represent the spoiled brat son of a prominent citizen.

Mad Mini-Vision: Mannecch (Table of Contents: 19)

Three For The Funny Dept. / comic story / 2 pages (report information)

Script
Lou Silverstone
Pencils
Mort Drucker (signed)
Inks
Mort Drucker (signed)
Letters
typeset

Genre
satire-parody
Characters
Mike Connors [as Mannecch]; Joseph Campanella [as Mr. Loot]
Synopsis
Parody of the TV series "Mannix"; a not so bright private detective bungles all the cases his corporate employers assign him.

Mad Mini-Vision: It Takes a Crook (Table of Contents: 20)

Three For The Funny Dept. / comic story / 2 pages (report information)

Script
Lou Silverstone
Pencils
Mort Drucker (signed)
Inks
Mort Drucker (signed)
Letters
typeset

Genre
satire-parody
Characters
Robert Wagner [as Wednesday Tuesday]; Malachi Throne [as Chief Nowhere]
Synopsis
In a parody of the TV series "It Takes a Thief," an amorous thief is extorted into acting as a field agent for a secret government agency, when he can stop chasing girls.

In What Battle Zone Are the Most Shocking Atrocities Being Committed? (Table of Contents: 21)

Mad Fold-In / illustration / 1 page (report information)

Script
Al Jaffee
Pencils
Al Jaffee (signed)
Inks
Al Jaffee (signed)
Colors
Al Jaffee
Letters
typeset

Genre
satire-parody
Synopsis
There's a battle being waged that's more bloody and vicious than the one in Vietnam.

Indexer Notes

Inside back cover.

Scenes We'd Like to See (Table of Contents: 22)

comic story / 1 page (report information)

Script
Don Edwing
Pencils
Jack Rickard
Inks
Jack Rickard
Colors
Jack Rickard
Letters
typeset

Genre
satire-parody
Characters
Pinocchio; Jiminy Cricket; Dorothy; The Cowardly Lion; The Scarecrow; The Tin Woodsman; Peter Pan; Wendy Darling; Michael Darling
Synopsis
Three famous scenes from Pinocchio, The Wizard of Oz and Peter Pan with different, more gruesome resolutions.
Reprints

Indexer Notes

Back cover.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. Collect Them All!
    Alfred E. Neuman
  2. 1. One Day in the Park 2
  3. 2. [no title indexed]
    Letters Dept.
  4. 3. Why Not Have the Next Issue Sent Directly to Your Home?
  5. 4. Adventures of The Red Baron or Happiness ist ein Kleine Kaput Beagle
    Hang On Snoopy Dept.
  6. 5. Can a Lot
    Knight-Schtick Dept.
  7. 6. Mad's Home Movies
    Scream Gems Dept.
  8. 7. The Lighter Side of High School Football
    Berg's Eye View Dept.
  9. 8. Mad About Fashion Fads
    Hem and Haw-Haw Dept.
  10. 9. A Psychedelic Diary
    Round Trip Dept.
  11. 10. Mad's Academy Awards For World Celebrities
    Award to the Wise-Guys Dept.
  12. 11. Drawn Out Dramas
    Marginal Thinking Dept.
  13. 12. One Evening at the Health Club
    Don Martin Dept.
  14. 13. A Mad Peek Behind the Scenes at a Service Station
    Inside-Ouch Dept.
  15. 14. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  16. 15. Free-Loader: The Magazine for Deadbeats
    Born Freebie Dept.
  17. 16. More Effective Advertising Spaces
    Ad-Venture Dept.
  18. 17. On the Set
    Don Martin Dept.
  19. 18. Mad Mini-Vision: Jugg for the Defense
    Three For The Funny Dept.
  20. 19. Mad Mini-Vision: Mannecch
    Three For The Funny Dept.
  21. 20. Mad Mini-Vision: It Takes a Crook
    Three For The Funny Dept.
  22. 21. In What Battle Zone Are the Most Shocking Atrocities Being Committed?
    Mad Fold-In
  23. 22. Scenes We'd Like to See
This issue was most recently modified by:
  • Igor Dybzinski
  • Katie
  • Donald Dale Milne
  • Gregory Fischer
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne