MAD #128
(July 1969)

EC, 1952 Series
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Volume
1
Price
0.35 USD
Pages
52
Indicia frequency
monthly except for February, May, August and November
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Al Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

[I will never read class in Mad] (Table of Contents)

cover / 1 page (report information)

Pencils
Bob Clarke
Inks
Bob Clarke
Colors
Bob Clarke
Letters
?

Genre
humor

A Hawk's-Eye View of the United States (Table of Contents: 1)

illustration / 1 page (report information)

Script
Max Brandel
Pencils
Bob Clarke
Inks
Bob Clarke
Colors
Bob Clarke
Letters
typeset

Genre
satire-parody
Synopsis
A map of the United States, adjusted to reflect the country's involvement in Vietnam.

Indexer Notes

Inside front cover.

Why Not Have the Next Issue Sent Directly to Your Home? (Table of Contents: 2) (Expand) /

promo (ad from the publisher) / 0.67 page (report information)

The Guru of Ours (Table of Contents: 3)

Pot at the End of the Rainbow Dept. / comic story / 7 pages (report information)

Script
Frank Jacobs
Pencils
Mort Drucker (signed)
Inks
Mort Drucker (signed)
Letters
typeset

Genre
satire-parody
Characters
Liza Minelli [as Dorothy]; Tiny Tim [as Auntie Em]; Dustin Hoffman [as The Munchkin King]; Pat Boone [as The Square]; George Hamilton [as The Snob]; Michael J. Pollard [as The Psycho]; Ed Sullivan [as The Guru]
Synopsis
In a parody of the film version of "The Wizard of Oz," a rural girl is borne by a tornado into a strange and bizarre land: A modern urban center.

Indexer Notes

Mort Drucker slips Schroeder from the "Peanuts" comic strip into the background of page 4.

Drawn Out Dramas (Table of Contents: 4)

Marginal Thinking Dept. / cartoon / pages (report information)

Script
Sergio Aragones
Pencils
Sergio Aragones
Inks
Sergio Aragones

Genre
humor

Indexer Notes

Cartoons drawn into the margins of random pages.

On a Saturday Afternoon (Table of Contents: 5)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A man spends a less-than-successful afternoon skydiving.
Reprints

A Mad Nature Study Guide (Table of Contents: 6)

Fair Game Dept. / photo story / 3 pages (report information)

Script
Max Brandel; Frank Jacobs
Pencils
? (photo)
Inks
? (photo)
Letters
typeset

Genre
satire-parody
Characters
Jane Fonda; Spiro Agnew; Richard Burton; Elizabeth Taylor; Bob Dylan; Mao tse-Tung; Doris Day; Fidel Castro; Tiny Tim; Gamel Abdul Nasser; Charles DeGaulle; Adam Clayton Powell
Synopsis
Photos of celebrity faces are superimposed on the bodies of common animals for ironic effect.

The Heart Transplant (Table of Contents: 7)

Pump and Circumstances Dept. / comic story / 2 pages (report information)

Script
Al Jaffee
Pencils
Al Jaffee (signed)
Inks
Al Jaffee (signed)
Letters
typeset

Genre
humor
Synopsis
A man gets a heart transplant.

Mad's "Foreign Film Producer of the Year" (Table of Contents: 8)

Rib A Dubbed Dub Dept. / comic story / 4 pages (report information)

Script
Dick DeBartolo
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
satire-parody
Characters
Hugh Downs; Carlo Levinetini
Synopsis
Mad interviews a film producer who is more interested in the quality of his profits than the quality of his films.

One Day in a Hospital 2 (Table of Contents: 9)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A wife visits her husband in the hospital and depresses him with all the bad news of the world.
Reprints

You Know You're Really Overweight When... (Table of Contents: 10)

Evaluating the Pound Dept. / comic story / 2 pages (report information)

Script
Jack Kent
Pencils
Paul Coker Jr.
Inks
Paul Coker Jr.
Letters
typeset

Genre
humor
Synopsis
Various examples of how to spot when you've let yourself go.
Reprints

Mad's All-Inclusive Do-It-Yourself Protest Newspaper Story (Table of Contents: 11)

Picket Yourself Dept. / text story / 2 pages (report information)

Script
Frank Jacobs
Letters
typeset

Genre
satire-parody
Synopsis
Generic newspaper article on a protest march with blanks at key places and multiple options to use for those blanks to customize the story to the actual event.

The Lighter Side of Amusement Parks (Table of Contents: 12)

Berg's Eye View Dept. / comic story / 5 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
satire-parody
Synopsis
Examples of boorish and bad behavior at amusement parks.

Spy Vs. Spy (Table of Contents: 13)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias (signed)
Inks
Antonio Prohias (signed)

Genre
humor
Characters
The Black Spy; The White Spy
Synopsis
The Black Spy traps the White Spy using an octopus.

Some "Greeting Cards to the Newlyweds" We'd Like to See (Table of Contents: 14)

For Better or Verse Dept. / comic story / 3 pages (report information)

Script
David Hunter; Frank Jacobs
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Greeting cards that point out the commercial cynicism of weddings.

One Day in a Sawmill (Table of Contents: 15)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A man's severed hands are reattached.
Reprints

A Mad Peek Behind the Scenes: At a Laundry & Dry Cleaners (Table of Contents: 16)

Inside-Ouch Dept. / cartoon / 2 pages (report information)

Script
Larry Siegel
Pencils
Jack Davis (signed)
Inks
Jack Davis (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Cynical look at the inner workings of a professional laundry.

A Mad Portfolio of Appropriate Comic Strip Sound Effects (Table of Contents: 17)

Punch in the Noise Dept. / comic story / 3 pages (report information)

Script
Earle Dowd
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset; Bob Clarke

Genre
satire-parody
Characters
Mammy Yokum; Pappy Yokum; Dennis Mitchell; Henry Mitchell; Archie Andrews; Jughead Jones; Mr. A. Mutt; Jeff; Charlie Brown; Dagwood Bumstead; Mr. Dithers; Daddy Warbucks; Beetle Bailey; Mary Perkins; Dick Tracy
Synopsis
Comic strips with sound effects that have multiple meanings.
Reprints

The Heist (Table of Contents: 18)

Safe on Second Dept. / comic story / 2 pages (report information)

Script
Sergio Aragones
Pencils
Sergio Aragones
Inks
Sergio Aragones
Letters
typeset

Genre
humor
Synopsis
A safe-cracker must work on the move.
Reprints

A Mad Look at Two College Generations (Table of Contents: 19)

Rah-Rah-Riot Dept. / comic story / 5 pages (report information)

Script
Larry Siegel
Pencils
George Woodbridge
Inks
George Woodbridge
Letters
typeset

Genre
satire-parody
Synopsis
Comparison of the behavior of college classes of 1949 and 1969 from the same university.

What Is the One Unhappiness Almost All Modern Parents Are Sure to Share with Their Children (Table of Contents: 20)

Mad Fold-In / comic story / 1 page (report information)

Script
Al Jaffee
Pencils
Al Jaffee (signed)
Inks
Al Jaffee (signed)
Colors
Al Jaffee
Letters
typeset

Genre
satire-parody
Synopsis
One thing never changes when it comes to raising children.

Indexer Notes

Inside back cover.

The Tomb of the Unknown Smoker (Table of Contents: 21)

illustration / 1 page (report information)

Script
?
Pencils
Al Jaffee ?
Inks
Al Jaffee ?
Colors
Al Jaffee ?
Letters
typeset

Genre
satire-parody
Synopsis
Model of a graveyard monument to smoking victims.

Indexer Notes

Back cover.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. [I will never read class in Mad]
  2. 1. A Hawk's-Eye View of the United States
  3. 2. Why Not Have the Next Issue Sent Directly to Your Home?
  4. 3. The Guru of Ours
    Pot at the End of the Rainbow Dept.
  5. 4. Drawn Out Dramas
    Marginal Thinking Dept.
  6. 5. On a Saturday Afternoon
    Don Martin Dept.
  7. 6. A Mad Nature Study Guide
    Fair Game Dept.
  8. 7. The Heart Transplant
    Pump and Circumstances Dept.
  9. 8. Mad's "Foreign Film Producer of the Year"
    Rib A Dubbed Dub Dept.
  10. 9. One Day in a Hospital 2
    Don Martin Dept.
  11. 10. You Know You're Really Overweight When...
    Evaluating the Pound Dept.
  12. 11. Mad's All-Inclusive Do-It-Yourself Protest Newspaper Story
    Picket Yourself Dept.
  13. 12. The Lighter Side of Amusement Parks
    Berg's Eye View Dept.
  14. 13. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  15. 14. Some "Greeting Cards to the Newlyweds" We'd Like to See
    For Better or Verse Dept.
  16. 15. One Day in a Sawmill
    Don Martin Dept.
  17. 16. A Mad Peek Behind the Scenes: At a Laundry & Dry Cleaners
    Inside-Ouch Dept.
  18. 17. A Mad Portfolio of Appropriate Comic Strip Sound Effects
    Punch in the Noise Dept.
  19. 18. The Heist
    Safe on Second Dept.
  20. 19. A Mad Look at Two College Generations
    Rah-Rah-Riot Dept.
  21. 20. What Is the One Unhappiness Almost All Modern Parents Are Sure to Share with Their Children
    Mad Fold-In
  22. 21. The Tomb of the Unknown Smoker
This issue was most recently modified by:
  • Igor Dybzinski
  • Katie
  • Terry Watkins
  • Peter Croome
  • Weldon Adams
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne