Mad #133
(March 1970)

EC, 1952 Series
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Volume
1
Price
0.35 USD
Pages
52
Indicia Frequency
monthly except February, May, August and November
On-sale Date
1969-12-30
Indicia / Colophon Publisher
E.C. Publications Inc.
Editing
Al Feldstein (editor)

Issue Notes

On-sale date from 1970 Periodicals, Copyright Office, Library of Congress.

Mad No Longer Contains Cyclamate or M.S.G. (Table of Contents)

cover / 1 page (report information)

Pencils
Norman Mingo
Inks
Norman Mingo
Colors
Norman Mingo
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman

[no title indexed] (Table of Contents: 1)

Letters Dept. / letters page / 1 page (report information)

Script
Jerry De Fuccio ?
Letters
typeset

Indexer Notes

Among the letters is one from actor Clint Eastwood, complete with picture of him and "When Eagles Dare" director Brian Hutton reading a copy of Mad.

Why Not Have the Next Issue Sent Directly to Your Home? (Table of Contents: 2)

promo (ad from the publisher) / 0.67 page (report information)

Script
Nick Meglin ?
Pencils
Paul Coker (credited as Paul Coker Jr.)
Inks
Paul Coker (credited as Paul Coker Jr.)
Letters
typeset

Synopsis
An armored medieval postman is catapulted into a castle in order to deliver a subscription copy of Mad.

True Fat (Table of Contents: 3)

Grit and Bear It Dept. / comic story / 6 pages (report information)

Script
Larry Siegel
Pencils
Mort Drucker (signed)
Inks
Mort Drucker (signed)
Letters
typeset

Genre
satire-parody
Characters
John Wayne [as Booster Claghorn]; Kim Darby [as Brattie Ross]; Glen Campbell [as LaBeefy]; Jeff Corey [as Tom Shamey]; Strother Martin [as The Colonel]
Synopsis
Parody of the film "True Grit"; a spoiled brat teams up with a drunken marshal and a dimwitted Texas Ranger to track down the man who murdered her father.
Reprints

The Facts of Life (& Death) (Table of Contents: 4)

Bitter Things for Bitter Living Through Chemistry Dept. / comic story / 2 pages (report information)

Script
Ronnie Nathan
Pencils
Jack Davis
Inks
Jack Davis
Letters
typeset

Genre
satire-parody
Synopsis
Examples, in verse, of how our modern lifestyle is slowly killing us.
Reprints

If TV Shows Were Actually Like Their Capsule Descriptions (Table of Contents: 5)

Condensed Milking Dept. / comic story / 3 pages (report information)

Script
Earle Doud (credited)
Pencils
Angelo Torres (credited, signed)
Inks
Angelo Torres (credited, signed)
Letters
typeset

Genre
teen
Characters
Dean Martin; George Hamilton; Pat Paulsen; Nancy Sinatra; Elaine "Spanky" McFarlane; Marlon Perkins; Jim Fowler; Walter Cronkite; David Susskind; Gore Vidal; Norman Mailer; Lawrence Welk; Kyle Rote
Synopsis
Television programs provide the literal content of their TV Guide summaries.
Reprints

Drawn Out Dramas (Table of Contents: 6)

Marginal Thinking Dept. / cartoon / 0 pages (report information)

Script
Sergio Aragonés
Pencils
Sergio Aragonés
Inks
Sergio Aragonés

Genre
humor

Indexer Notes

Cartoons drawn into the margins of random pages.

During a Summer Shower (Table of Contents: 7)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A man avoids a tree during a lightning storm, but doesn't get the results he anticipated.
Reprints

Mad's Do-It-Yourself Modern Movie Ads (Table of Contents: 8)

Slime Pickings Dept. / comic story / 2 pages (report information)

Script
Sy Reit
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
satire-parody
Synopsis
Generic movie posters with fill-in-the-blanks and words provided so the reader can make their own movie posters with critic quotes.
Reprints

The Lighter Side of Family Gatherings (Table of Contents: 9)

Berg's-Eye View Dept. / comic story / 5 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
satire-parody; humor
Synopsis
Cynical look at family reunions and relations.
Reprints

Dreams That Went Up in Smoke (Table of Contents: 10)

Sleeping "Bag" Dept. / photo story / 1 page (report information)

Script
Max Brandel
Pencils
? (photo)
Inks
? (photo)
Letters
typeset

Genre
satire-parody
Characters
Ronald Reagan
Synopsis
Ronald Reagan daydreams of his election to the Presidency.

What Is a Born Winner? (Table of Contents: 11)

Every Clod Has a Silver Lining Dept. / text story / 2 pages (report information)

Script
Al Jaffee
Pencils
Sergio Aragonés
Inks
Sergio Aragonés
Letters
typeset

Genre
humor
Synopsis
Analysis of what makes certain people luckier than others.
Reprints

Mad's Lifetime Chart of Attitudes and Behaviors (Table of Contents: 12)

Stage of Mind Dept. / comic story / 4 pages (report information)

Script
Frank Jacobs
Pencils
Paul Coker (credited as Paul Coker Jr.)
Inks
Paul Coker (credited as Paul Coker Jr.)
Letters
typeset

Genre
satire-parody
Synopsis
Examples of how perceptions of current issues change as a person ages are told.
Reprints

Future Instant Predictions (Table of Contents: 13)

Data Knows Best Dept. / comic story / 2 pages (report information)

Script
William Garvin
Pencils
Jack Rickard
Inks
Jack Rickard
Letters
typeset

Genre
satire-parody
Synopsis
Television news programs' desire to predict the outcome of an event is extended to other television genres.
Reprints

Spy vs. Spy (Table of Contents: 14)

Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohías
Pencils
Antonio Prohías (signed)
Inks
Antonio Prohías (signed)

Genre
humor; spy
Characters
The Black Spy; The White Spy
Synopsis
The White Spy lures the Black Spy into a trap.

A Mad Look at Antiques of the Future (Table of Contents: 15)

Here Today, Dear Tomorrow Dept. / photo story / 3 pages (report information)

Script
Sy Reit
Pencils
Irving Schild (photo)
Inks
Irving Schild (photo)
Letters
typeset

Genre
satire-parody
Synopsis
Examples of common modern items that will be considered collectable antiques in the future.
Reprints

A Mad Peek Behind the Scenes at the U. S. Congress (Table of Contents: 16)

Inside-Ouch Dept. / comic story / 2 pages (report information)

Script
Lou Silverstone
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Synopsis
The antics behind the scenes at Congress is depicted.
Reprints

A Mad Look at Celebrities in Real-Life Situations (Table of Contents: 17)

V.I. Peek Dept. / comic story / 3 pages (report information)

Script
Larry Siegel
Pencils
John Johns
Inks
John Johns
Letters
typeset

Genre
satire-parody
Characters
Aristotle Onassis; Jacqueline Kennedy-Onassis; John Lennon; Yoko Ono; Sammy Davis Jr.; Hugh Hefner; Frank Sinatra; Richard Nixon; Pat Nixon; Spiro Agnew
Synopsis
Celebrities are placed in ordinary circumstances and their reactions depicted.
Reprints

Spy vs. Spy (Table of Contents: 18)

Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohías
Pencils
Antonio Prohías (signed)
Inks
Antonio Prohías (signed)

Genre
humor; spy
Characters
The Black Spy; The White Spy
Synopsis
The Black Spy lures the White Spy into a trap with fake rocks.
Reprints

Joe Namath's Wallet (Table of Contents: 19)

Give Our Regards to Broadway Joe Dept. / comic story / 2 pages (report information)

Script
Arnie Kogen
Letters
?

Genre
satire-parody
Synopsis
Examples of the items found in Joe Namath's wallet.
Reprints

One Day in the Mountains (Table of Contents: 20)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
Two mountain men sample the product of another mountain man's still.
Reprints

Mad Green Paper: The State of Our Suburbs (Table of Contents: 21)

The Wrong Side of the Tracts Dept. / comic story / 4 pages (report information)

Script
Stan Hart
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Suburban life is examined by a television news reporter.
Reprints

What Is One Special Benefit Derived From Modern Rock Music By Some of Its Fans (Table of Contents: 22)

Mad Fold-In / illustration / 1 page (report information)

Script
Al Jaffee
Pencils
Al Jaffee (signed)
Inks
Al Jaffee (signed)
Colors
Al Jaffee
Letters
typeset

Genre
satire-parody; humor
Synopsis
Loud rock music provides youth with an unexpected draft deferment.

Indexer Notes

Inside back cover.

A Valentine to All Our Mad Readers (Table of Contents: 23)

illustration / 1 page (report information)

Script
?
Pencils
Norman Mingo (signed)
Inks
Norman Mingo (signed)
Colors
Norman Mingo (signed)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman
Synopsis
Cynical ode to Mad readers, with Alfred E. Neuman as cupid.
Reprints

Indexer Notes

Back cover.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. Mad No Longer Contains Cyclamate or M.S.G.
  2. 1. [no title indexed]
    Letters Dept.
  3. 2. Why Not Have the Next Issue Sent Directly to Your Home?
  4. 3. True Fat
    Grit and Bear It Dept.
  5. 4. The Facts of Life (& Death)
    Bitter Things for Bitter Living Through Chemistry Dept.
  6. 5. If TV Shows Were Actually Like Their Capsule Descriptions
    Condensed Milking Dept.
  7. 6. Drawn Out Dramas
    Marginal Thinking Dept.
  8. 7. During a Summer Shower
    Don Martin Dept.
  9. 8. Mad's Do-It-Yourself Modern Movie Ads
    Slime Pickings Dept.
  10. 9. The Lighter Side of Family Gatherings
    Berg's-Eye View Dept.
  11. 10. Dreams That Went Up in Smoke
    Sleeping "Bag" Dept.
  12. 11. What Is a Born Winner?
    Every Clod Has a Silver Lining Dept.
  13. 12. Mad's Lifetime Chart of Attitudes and Behaviors
    Stage of Mind Dept.
  14. 13. Future Instant Predictions
    Data Knows Best Dept.
  15. 14. Spy vs. Spy
    Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy
  16. 15. A Mad Look at Antiques of the Future
    Here Today, Dear Tomorrow Dept.
  17. 16. A Mad Peek Behind the Scenes at the U. S. Congress
    Inside-Ouch Dept.
  18. 17. A Mad Look at Celebrities in Real-Life Situations
    V.I. Peek Dept.
  19. 18. Spy vs. Spy
    Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy
  20. 19. Joe Namath's Wallet
    Give Our Regards to Broadway Joe Dept.
  21. 20. One Day in the Mountains
    Don Martin Dept.
  22. 21. Mad Green Paper: The State of Our Suburbs
    The Wrong Side of the Tracts Dept.
  23. 22. What Is One Special Benefit Derived From Modern Rock Music By Some of Its Fans
    Mad Fold-In
  24. 23. A Valentine to All Our Mad Readers
This issue was modified by, among others
  • Katie
  • Ed Bender
  • Steve Coates
  • Igor Dybzinski
  • Gregory Fischer
  • Katy Hayhurst
  • Michael Hoskin