MAD #137
(September 1970)

EC, 1952 Series
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Volume
1
Price
0.35 USD
Pages
52
Indicia Frequency
monthly except February, May, August and November
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Al Feldstein [As Albert B. Feldstein]; Jerry DeFuccio (Associate Editor); Nick Meglin (Associate Editor)
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

Issue Notes

With the exception of the covers, entire magazine is in black & white. First appearance of Hawks & Doves.


[In This Issue: Boob & Carnal & Tad & Alas & Alfred] (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Pencils
Jack Rickard
Inks
Jack Rickard
Colors
?
Letters
?

Genre
satire-parody
Characters
Boob; Carnal; Tad; Alas; Alfred E. Neuman

Hawks And Dove (Table of Contents: 1)

Hawks And Dove / comic story / 1 page (report information)

Script
Al Jaffee
Pencils
Al Jaffee
Inks
Al Jaffee
Colors
?
Letters
?

Genre
humor
Characters
Major Hawks (Introduction); Private Doves (Introduction)
Synopsis
Private Doves uniquely puts a peace symbol on Major Hawks back with a beach umbrella.
Reprints

Indexer Notes

This is the first appearance of the "Hawks & Doves" strip by Al Jaffee. No Dept. listed but following strips are from the "Fowl Play" Dept. Inside front cover. In color.

Departments (Table of Contents: 2)

table of contents / 1 page (report information)

Script
?
Pencils
?
Inks
?
Colors
?
Letters
?

Genre
satire-parody
Synopsis
Contents page featuring staff listings & what's featured in the magazine, listed by special Mad departments.

[no title indexed] (Table of Contents: 3)

Random Samplings of Reader Mail / letters page / 2 pages (report information)

Script
?
Pencils
Jack Davis; Paul Coker; Sergio Aragones
Inks
Jack Davis; Paul Coker; Sergio Aragones
Colors
?
Letters
?

Genre
satire-parody
Characters
Sergio Aragones; Alfred E. Neuman
Synopsis
Two pages featuring three sections; First section is an ad for Mad subscriptions; Middle section is Letters page with random samplings of reader mail, And third section is an ad for Mad About Mad, by Sergio Aragones.

Indexer Notes

From the "Letters" Dept. Paul Coker's artwork appears in the subscription ad; Aragones' artwork appears in the Mad About Mad ad & Jack Davis' artwork appears in the letters section.

Boob And Carnal And Tad And Alas (Table of Contents: 4)

Mad Movie Satire / comic story / 6 pages (report information)

Script
Stan Hart
Pencils
Mort Drucker
Inks
Mort Drucker
Colors
?
Letters
?

Genre
satire-parody
Characters
Mr. Sweet; Bill Cosby (Cameo); Boob; Carnal; Tad; Alas
Synopsis
A satire of the movie, "Bob & Carol & Ted & Alice".

Indexer Notes

From the "Switch Hit" Dept.

Great Non-Violent Guns ! (Table of Contents: 5)

Don Martin / cartoon / 2 pages (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Colors
?
Letters
?

Genre
humor
Synopsis
Series of gags featuring non-violent guns.
Reprints

Indexer Notes

From the "Don Martin" Dept. Part I.

A Mad Portfolio Of TV Scenes We'd Like To See (Table of Contents: 6)

Celebrity Satire / photo story / 2 pages (report information)

Script
Lou Silverstone
Pencils
Wide World, U.P.I. (Photos)
Inks
Wide World, U.P.I. (Photos)
Colors
?
Letters
?

Genre
satire-parody
Characters
Ed Sullivan; Johnny Carson; Eddie Albert; Jerry Lewis; Ed McMahon
Synopsis
TV photo gags with truthful dialogue.

Indexer Notes

From the "Idiot-Box Rebellion" Dept.

The Lighter Side Of Summer Resorts (Table of Contents: 7)

The Lighter Side Of... / comic story / 5 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Colors
?
Letters
?

Genre
humor
Characters
Roger Kaputnik
Synopsis
Dave Berg's Lighter Side of gag section focusing on a singular topic, Summer Resorts.
Reprints

Indexer Notes

From the "Berg's Eye-View" Dept.

A Boy-Dog Named "Lassie" (Table of Contents: 8)

Music Satire / comic story / 3 pages (report information)

Script
E. Nelson Bridwell
Pencils
Jack Davis
Inks
Jack Davis
Colors
?
Letters
?

Genre
satire-parody
Characters
Lassie; Raymond Massey; Roddy McDowall
Synopsis
A parody of the song, "A Boy Named Sue", featuring Lassie.

Indexer Notes

From the "Male Bitch" Dept.

A Mad Peek Behind The Scenes Of Home Services (Table of Contents: 9)

A Mad Peek Behind The Scenes / cartoon / 2 pages (report information)

Script
Stan Hart
Pencils
Paul Coker
Inks
Paul Coker
Colors
?
Letters
?

Genre
satire-parody
Synopsis
Gags taken place featuring home service people like plumbers, grocery delivery boys, Gas company, exterminators, etc.

Indexer Notes

From the "Inside-Ouch" Dept.

Sports Cars We'd Like To See (Table of Contents: 10)

Topical Gags / cartoon / 3 pages (report information)

Script
Basil Wolverton
Pencils
Basil Wolverton
Inks
Basil Wolverton
Colors
?
Letters
?

Genre
humor
Synopsis
A series of gags featuring whacky cars designed by the insane mind of Basil Wolverton.
Reprints

Indexer Notes

From the "Auto-Suggestion" Dept.

Spy VS. Spy (Table of Contents: 11)

Spy VS. Spy / comic story / 1 page (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias
Inks
Antonio Prohias
Colors
?
Letters
?

Genre
humor
Characters
Black Spy; White Spy
Synopsis
White Spy falls for Black Spy's fake flower and hose trap.
Reprints

Indexer Notes

From the "Joke And Dagger" Dept. Part I. Winner: Black Spy.

If The World's Greatest Painters Drew The Comics (Table of Contents: 12)

Topical Satire / comic story / 4 pages (report information)

Script
Frank Jacobs
Pencils
Jack Rickard
Inks
Jack Rickard
Colors
?
Letters
?

Genre
satire-parody
Characters
Prissy Percy; Harrie; Carrie; Those Girls; Cool Cats; Tillie
Synopsis
Famous painters drawing comic strips in their unique style.
Reprints

Indexer Notes

From the ""Pop" goes the easel" Dept.

Spy VS. Spy (Table of Contents: 13)

Spy VS. Spy / comic story / 1 page (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias
Inks
Antonio Prohias
Colors
?
Letters
?

Genre
satire-parody
Characters
Black Spy; White Spy
Synopsis
Black Spy falls for White Spy's rubber club trap.
Reprints

Indexer Notes

From the "Joke And Dagger" Dept Part II.Winner: White Spy.

21st Century Outdoors Magazine (Table of Contents: 14)

Topical Satire / comic story / 6 pages (report information)

Script
Dick DeBartolo
Pencils
George Woodbridge
Inks
George Woodbridge
Colors
?
Letters
?

Genre
satire-parody
Characters
Loreen Taylor; Steel Nurvs; Judy DeLizza; Joe Theismann; Carla Zammarioni
Synopsis
A mock magazine focusing on outdoor life and man's involvement in destroying it.
Reprints

Indexer Notes

From the "We Will Bury Us !" Dept.

What They Say... And What It Really Means (Table of Contents: 15)

Topical Gags / cartoon / 3 pages (report information)

Script
George Hart
Pencils
Bob Clarke
Inks
Bob Clarke
Colors
?
Letters
?

Genre
humor
Synopsis
Gags featuring people saying one thing but meaning another.
Reprints

Indexer Notes

From the "Double-Talk" Dept.

While Hanging Around the Corner (Table of Contents: 16)

Don Martin / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Colors
?
Letters
?

Genre
humor
Synopsis
A nose picker gives directions.
Reprints

Indexer Notes

From the "Don Martin" Dept. Part II.

Makeus Sickby M.D. (Table of Contents: 17)

Mad TV Satire / comic story / 6 pages (report information)

Script
Dick DeBartolo
Pencils
Angelo Torres
Inks
Angelo Torres
Colors
?
Letters
?

Genre
satire-parody
Characters
Makeus Sickby; Richard Craven; Dr. Smiley; Brenda; Howard Cosell; Jackie Gleason
Synopsis
A parody of the TV series, "Marcus Welby, M.D."
Reprints

Indexer Notes

From the "Sterile Cuckoos" Dept.

What Silent Majority Will We Never Hear From ? (Table of Contents: 18)

Mad Fold-In / illustration / 1 page (report information)

Script
Al Jaffee
Pencils
Al Jaffee
Inks
Al Jaffee
Colors
?
Letters
?

Genre
humor; satire-parody
Synopsis
Another famous Mad Fold-In from Al Jaffee.
Reprints

Indexer Notes

Inside back cover. In color.

One Day In The Park (Table of Contents: 19)

Don Martin / cartoon / 1 page (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Colors
?
Letters
?

Genre
humor
Synopsis
A kid tries to break a seller's balloons.
Reprints

Indexer Notes

On back cover. In color. From the "Don Martin" Dept. Part III.

Drawn Out Dramas (Table of Contents: 20)

Sergio Aragones / cartoon / 0 pages (report information)

Script
Sergio Aragones
Pencils
Sergio Aragones
Inks
Sergio Aragones
Colors
?
Letters
?

Genre
humor
Synopsis
Sergio Aragones' mini textless pantomime humor gags that appear in various margins and panels on most of the pages in the magazine.

Indexer Notes

No page count as gags appear in Various Places Around The Magazine.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. [In This Issue: Boob & Carnal & Tad & Alas & Alfred]
    Alfred E. Neuman
  2. 1. Hawks And Dove
    Hawks And Dove
  3. 2. Departments
  4. 3. [no title indexed]
    Random Samplings of Reader Mail
  5. 4. Boob And Carnal And Tad And Alas
    Mad Movie Satire
  6. 5. Great Non-Violent Guns !
    Don Martin
  7. 6. A Mad Portfolio Of TV Scenes We'd Like To See
    Celebrity Satire
  8. 7. The Lighter Side Of Summer Resorts
    The Lighter Side Of...
  9. 8. A Boy-Dog Named "Lassie"
    Music Satire
  10. 9. A Mad Peek Behind The Scenes Of Home Services
    A Mad Peek Behind The Scenes
  11. 10. Sports Cars We'd Like To See
    Topical Gags
  12. 11. Spy VS. Spy
    Spy VS. Spy
  13. 12. If The World's Greatest Painters Drew The Comics
    Topical Satire
  14. 13. Spy VS. Spy
    Spy VS. Spy
  15. 14. 21st Century Outdoors Magazine
    Topical Satire
  16. 15. What They Say... And What It Really Means
    Topical Gags
  17. 16. While Hanging Around the Corner
    Don Martin
  18. 17. Makeus Sickby M.D.
    Mad TV Satire
  19. 18. What Silent Majority Will We Never Hear From ?
    Mad Fold-In
  20. 19. One Day In The Park
    Don Martin
  21. 20. Drawn Out Dramas
    Sergio Aragones
This issue was most recently modified by:
  • Thomas Johnson
  • Valmiki Annamanthadoo
  • Mike Nielsen
  • Jim Van Dore
  • Ray Bottorff Jr
  • Peter Croome
  • Kirk House
  • Gregory Fischer
  • Terry Watkins
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne