MAD #138
(October 1970)

EC, 1952 Series
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Volume
1
Price
0.35 USD
Pages
52
Indicia frequency
monthly except February, May, August and November
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Al Feldstein; Jerry DeFuccio (Associate Editor); Nick Meglin (Associate Editor)
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

Issue Notes

With the exception of the covers (inside and out), entire magazine is in black & white.


[In This Issue: Mad "Puts On" The Dog] (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Pencils
Jack Rickard
Inks
Jack Rickard
Colors
?
Letters
?

Genre
satire-parody
Characters
Alfred E. Neuman; Snoopy
Reprints

Take It At Face Value ! (Table of Contents: 1) (Expand) /

Mad Special Ad / advertisement / 1 page (report information)

Departments (Table of Contents: 2)

table of contents / 1 page (report information)

Script
?
Pencils
?
Inks
?
Colors
?
Letters
?

Genre
satire-parody
Synopsis
Contents page featuring staff listings & what's featured in the magazine, listed by special Mad departments.

[no title indexed] (Table of Contents: 3)

Random Samplings of Reader Mail / letters page / 2 pages (report information)

Script
?
Pencils
Paul Coker; Jack Davis
Inks
Paul Coker; Jack Davis
Colors
?
Letters
?

Genre
satire-parody
Characters
Alfred E. Neuman
Synopsis
Two pages featuring three sections; First section is an ad for Forty-six Mad Paperbacks; Middle section is Letters page with random samplings of reader mail, And third section is an ad for Mad subscriptions.

Indexer Notes

From the "Letters" Dept. Paul Coker's artwork appears in the subscription ad & Jack Davis' artwork appears in the letters section.

Moroned (Table of Contents: 4)

Mad Movie Satire / comic story / 7 pages (report information)

Script
Dick DeBartolo
Pencils
Mort Drucker
Inks
Mort Drucker
Colors
?
Letters
?

Genre
satire-parody
Characters
Dewerdye; Wreath; Jam; Buzzoff; Blewitt; Seeya Blewitt
Synopsis
A satire of the movie, "Marooned".

Indexer Notes

From the "Orbituary" Dept.

One Day At The Ocean (Table of Contents: 5)

Don Martin / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Colors
?
Letters
?

Genre
humor
Synopsis
Surf's up for a ship wrecked survivor.
Reprints

Indexer Notes

From the "Don Martin" Dept. Part I.

A Sports Fan's Garden Of Verses (Table of Contents: 6)

Poem parody / cartoon / 4 pages (report information)

Script
Frank Jacobs
Pencils
Jack Davis
Inks
Jack Davis
Colors
?
Letters
?

Genre
satire-parody
Characters
Alfred E. Neuman; Lew Alcindor; Joe Namath; Rod Taylor; Dean Martin; Fred MacMurray; Chuck Connors; Al Hirt; Curt Gowdy; Jim Nabors; Jack Lemmon; Ernest Borgnine
Synopsis
Poems based on various sports themes.Pems included are: Broadway Joe; Skis; The Sportsman's Hour Doubleday; I must Go Out To The Track Again; Lew Alcindor; On The Road To Baltimore; Come Bowl With Me & The Hometown Goalie.

Indexer Notes

From the "Athletic Pentameter" Dept.

Hawks And Dove (Table of Contents: 7)

Hawks And Dove / comic story / 1 page (report information)

Script
Al Jaffee
Pencils
Al Jaffee
Inks
Al Jaffee
Colors
?
Letters
?

Genre
humor
Characters
Major Hawks; Private Doves
Synopsis
Private Doves uniquely puts a peace symbol on Major Hawks window.
Reprints

Indexer Notes

From the "Fowl Play" Dept.This is the second Hawks And Doves feature strip.

How To Read A Resort Ad (Table of Contents: 8)

Topical Satire / cartoon / 3 pages (report information)

Script
Gilbert Barnhill
Pencils
George Woodbridge
Inks
George Woodbridge
Colors
?
Letters
?

Genre
humor
Synopsis
Real meanings to resort ad blurbs.
Reprints

Indexer Notes

From the "Vacational Guidance" Dept.

If "Peanuts" Were A Weekly TV Series (Table of Contents: 9)

Doing It Up "Brown" Dept. / comic story / 4 pages (report information)

Script
Lou Silverstone (credited)
Pencils
Jack Rickard [as Rickard] (signed)
Inks
Jack Rickard [as Rickard] (signed)
Colors
?
Letters
typeset

Genre
humor; satire-parody
Characters
Charlie Brown; Linus Van Pelt; Lucy Van Pelt; Peppermint Patty; Snoopy; Woodstock; Schroeder; Sally Brown; Shermy
Synopsis
If the Charlie Brown specials were turned into a weekly TV series, the shows concepts would be: Young Doctor Brown; Peanuts Squad; Peanuts Place; Charlie Brown, Attorney For The Defenseless.
Reprints

Mad's All-Inclusive Do-It-Yourself TV premiere Newspaper Story (Table of Contents: 10)

Mad's Do-It-Yourself / text article / 2 pages (report information)

Script
Frank Jacobs
Pencils
?
Inks
?
Colors
?
Letters
?

Genre
satire-parody
Synopsis
Another in the Mad do-it-yourself Fill-in-the blanks semi-regular feature, this time focusing on a TV premiere newspaper story.

Indexer Notes

From the "Cornglomerate" Dept.

The Lighter Side Of Transportation (Table of Contents: 11)

The Lighter Side Of... / cartoon / 5 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Colors
?
Letters
?

Genre
humor
Characters
Roger Kaputnik
Synopsis
Dave Berg's Lighter Side of gag section focusing on a singular topic, Transportation.
Reprints

Indexer Notes

From the "Berg's Eye-View" Dept.

Spy VS. Spy (Table of Contents: 12)

Spy VS. Spy / comic story / 1 page (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias
Inks
Antonio Prohias
Colors
?
Letters
?

Genre
humor
Characters
Black Spy; White Spy
Synopsis
Black Spy Falls for White Spy's sawed-in-half tree trap.
Reprints

Indexer Notes

From the "Joke And Dagger" Dept. Part I. Winner: White Spy.

The Mad Love Book (Table of Contents: 13)

Topical Gags / cartoon / 3 pages (report information)

Script
George Hart
Pencils
Paul Coker
Inks
Paul Coker
Colors
?
Letters
?

Genre
humor
Synopsis
Gags featuring the opening line..."Don't you just love..."

Indexer Notes

From the "Sweet Talk" Dept.

Once Again In Front Of A Novelty Shop (Table of Contents: 14)

Don Martin / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Colors
?
Letters
?

Genre
humor
Synopsis
There's more than one way to get someone with a lapel trick.
Reprints

Indexer Notes

From the "Don Martin" Dept. Part II.

Those Wonderful Sixties ! A Year 2000 Backward Look At A Warm And Wonderful Decade (Table of Contents: 15)

Political Satire / photo story / 6 pages (report information)

Script
Larry Siegel
Pencils
Wide World, U.P.I. & N.Y. Daily News (Photos)
Inks
Wide World, U.P.I. & N.Y. Daily News (Photos)
Colors
?
Letters
?

Genre
satire-parody
Synopsis
A look back at the 1960's decade, Mad style.
Reprints

Indexer Notes

From the "Decade Dense" Dept.

Spy VS. Spy (Table of Contents: 16)

Spy VS. Spy / comic story / 1 page (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias
Inks
Antonio Prohias
Colors
?
Letters
?

Genre
humor
Characters
Black Spy; White Spy
Synopsis
White Spy falls for Black Spy's bicycle with slide trap.

Indexer Notes

From the "Joke And Dagger" Dept Part II.Winner: Black Spy.

M*I*S*H M*O*S*H (Table of Contents: 17)

Mad Movie Satire / comic story / 5 pages (report information)

Script
Arnie Kogen
Pencils
Angelo Torres
Inks
Angelo Torres
Colors
?
Letters
?

Genre
satire-parody
Characters
John Wayne; Dana Andrews; Adolph Hitler; Squawkeye; Kook; Colonel Henry Bloke; Shlepper John; Major Burned; Major "Hot Lobes" Holdahand; Radio; Seersucker Jones; O.J. Simpson; Joe Montana; The Chicago Seven
Synopsis
A parody of the movie, "M*A*S*H".
Reprints

Indexer Notes

From the "Humor In A Jugular Vein" Dept.

One Day In The Garden Of Eden (Table of Contents: 18)

Don Martin / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Colors
?
Letters
?

Genre
humor
Characters
Adam; Eve
Synopsis
Adam makes another use for the fig leaf.

Indexer Notes

From the "Don Martin" Dept. Part III.

What Innocent Product Threatens The World With An Immense Explosion ? (Table of Contents: 19)

Mad Fold-In / illustration / 1 page (report information)

Script
Al Jaffee
Pencils
Al Jaffee
Inks
Al Jaffee
Colors
?
Letters
?

Genre
humor; satire-parody
Synopsis
Another famous Mad Fold-In from Al Jaffee.
Reprints

Indexer Notes

Inside back cover. In color.

The Artist (Table of Contents: 20)

The Artist / illustration / 1 page (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias
Inks
Antonio Prohias
Colors
?
Letters
?

Genre
humor
Characters
The Artist
Synopsis
An Artist finds an easy way to paint the perfect picture.
Reprints

Indexer Notes

Outside back cover. In color.

Drawn Out Dramas (Table of Contents: 21)

Sergio Aragones / cartoon / 0 pages (report information)

Script
Sergio Aragones
Pencils
Sergio Aragones
Inks
Sergio Aragones
Colors
?
Letters
?

Genre
humor
Synopsis
Sergio Aragones' mini textless pantomime humor gags that appear in various margins and panels on most of the pages in the magazine.

Indexer Notes

No page count as gags appear in Various Places Around The Magazine.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. [In This Issue: Mad "Puts On" The Dog]
    Alfred E. Neuman
  2. 1. Take It At Face Value !
    Mad Special Ad
  3. 2. Departments
  4. 3. [no title indexed]
    Random Samplings of Reader Mail
  5. 4. Moroned
    Mad Movie Satire
  6. 5. One Day At The Ocean
    Don Martin
  7. 6. A Sports Fan's Garden Of Verses
    Poem parody
  8. 7. Hawks And Dove
    Hawks And Dove
  9. 8. How To Read A Resort Ad
    Topical Satire
  10. 9. If "Peanuts" Were A Weekly TV Series
    Doing It Up "Brown" Dept.
  11. 10. Mad's All-Inclusive Do-It-Yourself TV premiere Newspaper Story
    Mad's Do-It-Yourself
  12. 11. The Lighter Side Of Transportation
    The Lighter Side Of...
  13. 12. Spy VS. Spy
    Spy VS. Spy
  14. 13. The Mad Love Book
    Topical Gags
  15. 14. Once Again In Front Of A Novelty Shop
    Don Martin
  16. 15. Those Wonderful Sixties ! A Year 2000 Backward Look At A Warm And Wonderful Decade
    Political Satire
  17. 16. Spy VS. Spy
    Spy VS. Spy
  18. 17. M*I*S*H M*O*S*H
    Mad Movie Satire
  19. 18. One Day In The Garden Of Eden
    Don Martin
  20. 19. What Innocent Product Threatens The World With An Immense Explosion ?
    Mad Fold-In
  21. 20. The Artist
    The Artist
  22. 21. Drawn Out Dramas
    Sergio Aragones
This issue was most recently modified by:
  • Donald Dale Milne
  • Valmiki Annamanthadoo
  • Jim Van Dore
  • Peter Croome
  • Gregory Fischer
  • Terry Watkins
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne