Mad #139
(December 1970)

EC, 1952 Series
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Volume
1
Price
0.35 USD
Pages
52
Indicia Frequency
Monthly except February, May, August and November
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Al Feldstein; Jerry DeFuccio (Associate Editor); Nick Meglin (Associate Editor)
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

Issue Notes

With the exception of the covers, entire magazine is in black & white.


The Magazine Of The Loud Minority (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Pencils
Jack Davis
Inks
Jack Davis
Colors
?
Letters
Jack Davis; typeset

Genre
satire-parody
Characters
Alfred E. Neuman

The Vampire (Table of Contents: 1)

comic story / 1 page (report information)

Script
Sergio Aragones
Pencils
Sergio Aragones
Inks
Sergio Aragones
Colors
?
Letters
typeset

Genre
humor
Characters
Vampire; Hippy
Synopsis
A vampire gets the true meaning of peace when he drains the blood of a hippy.
Reprints

Indexer Notes

Inside front cover. In color.

Departments (Table of Contents: 2)

table of contents / 1 page (report information)

Script
?
Pencils
?
Inks
?
Letters
typeset

Genre
satire-parody
Synopsis
Contents page featuring staff listings & what's featured in the magazine, listed by special Mad departments.

[no title indexed] (Table of Contents: 3)

Letters Dept. / letters page / 2 pages (report information)

Script
?
Pencils
?
Inks
?
Letters
typeset

Genre
satire-parody
Characters
Alfred E. Neuman
Synopsis
Two pages featuring three sections: first section is a subscription ad for Mad Magazine; middle section is the letters page with letters from Brian Hanley, Michael Altman, Tom Rogers, Andy Heyman, Helen Andrews, Grant Hicks, Oscar Geipi, Katie Campbell, Susan Shapiro, Helen Mars, Lynn Rainwater, Geoffrey T. Babbitt, W. True, Lynn Grubbs, Dale Belcher, Raven Amporan, Polly Boyd, A. J. Cantor, Joseph Martin, Mark Bronsveld, third section is an ad for Mad Power, a paperback novel with political themed reprints.

Airplot (Table of Contents: 4)

Coffe, Tea and Milked Dept. / comic story / 7 pages (report information)

Script
Larry Siegel
Pencils
Mort Drucker; Sergio Aragones (marginals)
Inks
Mort Drucker; Sergio Aragones (marginals)
Letters
typeset

Genre
satire-parody
Characters
Mule Bakersdozen; Cinderblock; Tango Livingdoll; Vermin Swinger; B. Carria; Gryn Mayday; Antsin Hisspantz; Panicky Loudmouth; Obnoxious Kid; Adorable Nun; Phony Priest; Little Old Lady; Stowaway; Wide-Eyed Group Sickie
Synopsis
A satire of the movie, Airport.
Reprints

A Mad Look at "Tokenism" of the Future (Table of Contents: 5)

There's One in Every Crowd Dept. / photo story / 4 pages (report information)

Script
Vic Cowen
Pencils
Irving Schild (Photography); Sergio Aragones (marginals)
Inks
Irving Schild (Photography); Sergio Aragones (marginals)
Letters
typeset

Genre
satire-parody
Synopsis
Photo gags showing how ad agencies can go too far when pushing token minorities.

One Day at a Construction Site (Table of Contents: 6)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Letters
Don Martin; typeset

Genre
humor
Characters
Hippy; Two unnamed Construction workers
Synopsis
A hippy uses flower power, literally.

The Lighter Side of... the Revolutionary Movement (Table of Contents: 7)

Berg's-Eye-View Dept. / comic story / 5 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor
Characters
Roger Kaputnik
Synopsis
Dave Berg's Lighter Side of gag section focusing on a singular topic, The Revolutionary Movement.

Hawks & Doves (Table of Contents: 8)

Fowl Play Dept. / comic story / 1 page (report information)

Script
Al Jaffee
Pencils
Al Jaffee
Inks
Al Jaffee
Letters
Al Jaffee; typeset

Genre
humor
Characters
Major Hawks; Private Doves
Synopsis
Private Doves mows the army base's lawn into a peace symbol.
Reprints

Indexer Notes

This is the third Hawks And Doves feature strip.

Deceptive Money-Saving Labels (Table of Contents: 9)

Outside Pitch Dept. / photo story / 2 pages (report information)

Script
Dick DeBartolo
Pencils
Irving Schild (Photography); Sergio Aragones (marginals)
Inks
Irving Schild (Photography); Sergio Aragones (marginals)
Letters
typeset

Genre
humor
Synopsis
Photo product gags with fine print price savers.

Mad's Guaranteed Effective All-Occasion Non-Slanderous Political Smear Speech (Table of Contents: 10)

Death by Elocution Dept. / text article / 2 pages (report information)

Script
Bill Garvin
Pencils
George Woodbridge
Inks
George Woodbridge
Letters
typeset

Genre
satire-parody
Synopsis
Political speech telling it like it is.
Reprints

Still Life (Table of Contents: 11)

Here's to You, Mr. Robinson Dept. / cartoon / 3 pages (report information)

Script
Jerry Robinson
Pencils
Jerry Robinson; Sergio Aragones (marginals)
Inks
Jerry Robinson; Sergio Aragones (marginals)
Letters
Jerry Robinson; typeset

Genre
humor
Synopsis
A collection of political gags featuring inanimate objects.

Indexer Notes

Originally presented in the Chicago Tribune.

Silent Majority the Magazine for Middle America (Table of Contents: 12)

Putting the Right on Dept. / text article / 5 pages (report information)

Script
Larry Siegel
Pencils
George Woodbridge; Sergio Aragones (marginals)
Inks
George Woodbridge; Sergio Aragones (marginals)
Letters
typeset

Genre
satire-parody
Synopsis
A mock magazine focusing on Middle American lifestyles.

A Mad Peek Behind the Scenes at an Ad Agency (Table of Contents: 13)

Inside-Ouch Dept. / cartoon / 2 pages (report information)

Script
Larry Siegel
Pencils
Jack Rickard; Sergio Aragones (marginals)
Inks
Jack Rickard; Sergio Aragones (marginals)
Letters
typeset

Genre
satire-parody
Synopsis
Gags taken place in an ad agency office.

Ads For Movie Revivals (Table of Contents: 14)

"X" Ploy-tation Dept. / text article / 3 pages (report information)

Script
Frank Jacobs
Pencils
Bob Clarke; Sergio Aragones (marginals)
Inks
Bob Clarke; Sergio Aragones (marginals)
Letters
typeset

Genre
satire-parody
Characters
Moses; Moby Dick; Captain Ahab; Snow White; Dopey; Grumpy; Doc; Happy; Bashful; Sneezy; Sleepy
Synopsis
Updating classic straight-laced films like Born free; Moby Dick; Ten Commandments & Snow White And The Seven Dwarfs with a more adult sex themed angle.
Reprints

A Mad Look at Two High School Generations (Table of Contents: 15)

Minor Adjustment Dept. / comic story / 3 pages (report information)

Script
Lou Silverstone
Pencils
Paul Coker; Sergio Aragones (marginals)
Inks
Paul Coker; Sergio Aragones (marginals)
Letters
typeset

Genre
satire-parody
Synopsis
Comparing then and now, from the forties to the seventies, featuring the topics, movies; clothes; smoking; war; hair; school authority; family car & the school paper.
Reprints

[Boomerang Bridge] (Table of Contents: 16)

Joke and Dagge Dept. Spy vs Spy / cartoon / 1 page (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias; Sergio Aragones (marginals)
Inks
Antonio Prohias; Sergio Aragones (marginals)
Letters
typeset

Genre
humor
Characters
Black Spy; White Spy
Synopsis
White Spy falls for Black Spy's bridge rock trap.

Indexer Notes

Winner: Black Spy.

Ironride (Table of Contents: 17)

Sitting "Bull" Dept. / comic story / 5 pages (report information)

Script
Lou Silverstone
Pencils
Angelo Torres; Sergio Aragones (marginals)
Inks
Angelo Torres; Sergio Aragones (marginals)
Letters
typeset

Genre
satire-parody
Characters
Ironride; Eva; Edd; Muck Swinger; Finster
Synopsis
A TV satire of Ironhide.
Reprints

One Day In A Crash Pad (Table of Contents: 18)

Don Martin Dept. / cartoon / 1 page (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Letters
typeset

Genre
humor
Synopsis
Answers the question, "Where does a hippy store his leftovers ?"
Reprints

Mini ? Midi ? Maxi ? What Kind of Clothing Style Would We Like to See Kids Wear ? (Table of Contents: 19)

Mad Fold-In / illustration / 1 page (report information)

Script
Al Jaffee
Pencils
Al Jaffee
Inks
Al Jaffee
Colors
Al Jaffee
Letters
typeset

Genre
humor; satire-parody
Synopsis
Another famous Mad Fold-In from Al Jaffee.

Indexer Notes

Inside backcover. In color.

The Spiro Of '76 (Table of Contents: 20)

A Future Political Campaign Poster / illustration / 1 page (report information)

Script
Bill Garvin
Pencils
Norman Mingo (Painted)
Inks
Norman Mingo (Painted)
Colors
Norman Mingo (Painted)
Letters
typeset

Genre
satire-parody
Characters
Spiro Agnew
Synopsis
A painted poster of the Spirit Of '76 by Norman Mingo with all the characters played by Spiro Agnew.

Indexer Notes

Outside backcover. In color.

Drawn-Out Dramas (Table of Contents: 21)

Marginal Thinking Department / cartoon / 0 pages (report information)

Script
Sergio Aragones
Pencils
Sergio Aragones
Inks
Sergio Aragones

Genre
humor
Synopsis
Sergio Aragones' mini textless gags that appear in various margins and panels on most of the pages in the magazine.

Indexer Notes

No page count as gags appear in Various Places Around The Magazine as noted in individual sequences.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. The Magazine Of The Loud Minority
    Alfred E. Neuman
  2. 1. The Vampire
  3. 2. Departments
  4. 3. [no title indexed]
    Letters Dept.
  5. 4. Airplot
    Coffe, Tea and Milked Dept.
  6. 5. A Mad Look at "Tokenism" of the Future
    There's One in Every Crowd Dept.
  7. 6. One Day at a Construction Site
    Don Martin Dept.
  8. 7. The Lighter Side of... the Revolutionary Movement
    Berg's-Eye-View Dept.
  9. 8. Hawks & Doves
    Fowl Play Dept.
  10. 9. Deceptive Money-Saving Labels
    Outside Pitch Dept.
  11. 10. Mad's Guaranteed Effective All-Occasion Non-Slanderous Political Smear Speech
    Death by Elocution Dept.
  12. 11. Still Life
    Here's to You, Mr. Robinson Dept.
  13. 12. Silent Majority the Magazine for Middle America
    Putting the Right on Dept.
  14. 13. A Mad Peek Behind the Scenes at an Ad Agency
    Inside-Ouch Dept.
  15. 14. Ads For Movie Revivals
    "X" Ploy-tation Dept.
  16. 15. A Mad Look at Two High School Generations
    Minor Adjustment Dept.
  17. 16. [Boomerang Bridge]
    Joke and Dagge Dept. Spy vs Spy
  18. 17. Ironride
    Sitting "Bull" Dept.
  19. 18. One Day In A Crash Pad
    Don Martin Dept.
  20. 19. Mini ? Midi ? Maxi ? What Kind of Clothing Style Would We Like to See Kids Wear ?
    Mad Fold-In
  21. 20. The Spiro Of '76
    A Future Political Campaign Poster
  22. 21. Drawn-Out Dramas
    Marginal Thinking Department
This issue was most recently modified by:
  • Mike Nielsen
  • Jim Van Dore
  • Per Sandell
  • Lou Mazzella
  • Gregory Fischer
  • Chris Boyko
  • Terry Watkins
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne