MAD #154
(October 1972)

EC, 1952 Series
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Volume
1
Price
0.40 USD
Pages
52
Indicia frequency
monthly except for February, May, August and November
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Al Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

[no title indexed] (Table of Contents)

cover / 1 page (report information)

Pencils
Norman Mingo (signed)
Inks
Norman Mingo (signed)
Colors
Norman Mingo (signed)

Genre
humor
Characters
Alfred E. Neuman
Reprints

Why Not Have the Next Issue Sent Directly to Your Home? (Table of Contents: 1) (Expand) /

promo (ad from the publisher) / 0.67 page (report information)

The Cowkids (Table of Contents: 2)

Short in the Saddle Dept. / comic story / 8 pages (report information)

Script
Dick DeBartolo
Pencils
Jack Davis
Inks
Jack Davis
Letters
typeset

Genre
satire-parody
Characters
John Wayne [as Will Brandason]; Roscoe Lee Browne [as the Cook]; Bruce Dern [as Long Hair]; Colleen Dewhurst [as Fannie Brandason]: Shawn Kelly [as Stuttering Boob]; A. Martinez [as Token Mexican]
Synopsis
Parody of the film "The Cowboys"; a rancher, desperate for hands for a cattle drive, is forced to hire a group of school boys to replace his deserted crew.
Reprints

Drawn Out Dramas (Table of Contents: 3)

Marginal Thinking Dept. / cartoon / pages (report information)

Script
Sergio Aragones
Pencils
Sergio Aragones
Inks
Sergio Aragones

Genre
humor

Indexer Notes

Cartoons drawn into the margins of random pages.

Howard Hughes' Wallet (Table of Contents: 4)

Odd Ball in the Back Pocket Dept. / text story / 2 pages (report information)

Script
Arnie Kogen
Letters
?; typeset

Genre
satire-parody
Characters
Howard Hughes
Synopsis
Examples of the eccentric items found in Howard Hughes' wallet.

Mad's Ecology Mother Goose (Table of Contents: 5)

Our Goose Is Cooked Dept. / comic story / 4 pages (report information)

Script
M. S. Pinkham (plot); Frank Jacobs
Pencils
Paul Coker Jr.
Inks
Paul Coker Jr.
Letters
typeset

Genre
satire-parody
Synopsis
Familiar nursery rhymes altered to reflect modern issues.

When Watching Television, You Can Be Sure of Seeing... (Table of Contents: 6)

Pick-Up Schticks Dept. / comic story / 3 pages (report information)

Script
Lou Silverstone
Pencils
Angelo Torres
Inks
Angelo Torres
Letters
typeset

Genre
satire-parody
Characters
Joe Namath; Bob Hope; Johnny Carson; Rocky Graziano; Rona Barrett; Raymond Burr [as Ironside]; William Conrad [as Frank Cannon]; James Franciscus [as Longstreet]; Jackie Gleason; Dean Martin; Richard Nixon
Synopsis
Examples of the predictability of television fare.
Reprints

One Day at the Bullfights (Table of Contents: 7)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
At a bullfight, neither the matador nor the bull are what they seem.
Reprints

The Mad Car-Owners Hate Book (Table of Contents: 8)

Car Sick Dept. / comic story / 4 pages (report information)

Script
Al Jaffee
Pencils
Al Jaffee
Inks
Al Jaffee
Letters
typeset

Genre
humor
Synopsis
Examples of the aggravations of owning a car.
Reprints

Spy Vs. Spy (Table of Contents: 9)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias (signed)
Inks
Antonio Prohias (signed)

Genre
humor
Characters
The Black Spy; The White Spy
Synopsis
The White Spy sets a trap for The Black Spy.

The Mad Guide to Political Types (Table of Contents: 10)

Knowing Your Left From Your Right Dept. / comic story / 4 pages (report information)

Script
Frank Jacobs
Pencils
George Woodbridge
Inks
George Woodbridge
Letters
typeset

Genre
satire-parody
Synopsis
Lists of stereotypical characteristics of various political factions.
Reprints

One Day During a Cavalry Attack (Table of Contents: 11)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A tribe of plains Indians prepare their village for an attack from the U.S. Cavalry.

The Lighter Side of Hang-Ups (Table of Contents: 12)

Berg's Eye View Dept. / comic story / 5 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor
Synopsis
Examples of modern obsessions, phobias and compulsions.

The Television Yellow Pages 1972-73 (Table of Contents: 13)

Show Biz-zy Signals Dept. / comic story / 4 pages (report information)

Script
Tom Koch
Pencils
Jack Rickard; Jack Davis (uncredited); Mort Drucker (uncredited)
Inks
Jack Rickard; Jack Davis (uncredited); Mort Drucker (uncredited)
Letters
typeset

Genre
satire-parody
Synopsis
A section of the telephone company yellow pages with ads and listings for famous celebrities and the services they can provide.

Indexer Notes

Though most of the ad artwork is by Jack Rickard, the picture of the Sesame Street Muppets is by Jack Davis (taken from the splash panel in "Reality Street", Mad #146). The caricature of William F. Buckley in another ad is by Mort Drucker.

The Cute Rook (Table of Contents: 14)

The Heist of Idiocy Dept. / comic story / 7 pages (report information)

Script
Stan Hart
Pencils
Mort Drucker (signed)
Inks
Mort Drucker (signed)
Letters
typeset

Genre
satire-parody
Characters
Robert Redford [as Dorkmunder]; George Segal [as Klepto]; Ron Liebman [as Stan]; Moses Gunn [as Ambassador Amuzing]; Paul Sand [as Allen]; Vincent Gardenia [as Stan's father]
Synopsis
In a parody of the film "The Hot Rock," four incredibly cute cons are hired by a foreign agent to steal a precious jewel from a museum.

One Night in a Bar Along the Highway (Table of Contents: 15)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A biker causes a loud stir in a bar parking lot.
Reprints

What Can We Expect From All of the Candidates in the 1972 Political Swim? (Table of Contents: 16)

Mad Fold-In / illustration / 1 page (report information)

Script
Al Jaffee
Pencils
Al Jaffee (signed)
Inks
Al Jaffee (signed)
Colors
Al Jaffee
Letters
typeset

Genre
satire-parody
Characters
Richard Nixon; Spiro Agnew; Edward Kennedy; Hubert Humphrey; Edmund Muskie; George Wallace; Alfred E. Neuman
Synopsis
Visual of what the 1972 Presidential election ultimately amounts to.

Indexer Notes

Inside back cover.

America's Final Cigarette Break (Table of Contents: 17)

Mad's Great Moments in Advertising / illustration / 1 page (report information)

Script
Al Jaffee
Pencils
Irving Schild (photo)
Inks
Irving Schild (photo)
Colors
Irving Schild (photo)
Letters
typeset

Genre
satire-parody
Synopsis
A smoker gets some bad news with his chest x-ray.

Indexer Notes

Back cover.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. [no title indexed]
  2. 1. Why Not Have the Next Issue Sent Directly to Your Home?
  3. 2. The Cowkids
    Short in the Saddle Dept.
  4. 3. Drawn Out Dramas
    Marginal Thinking Dept.
  5. 4. Howard Hughes' Wallet
    Odd Ball in the Back Pocket Dept.
  6. 5. Mad's Ecology Mother Goose
    Our Goose Is Cooked Dept.
  7. 6. When Watching Television, You Can Be Sure of Seeing...
    Pick-Up Schticks Dept.
  8. 7. One Day at the Bullfights
    Don Martin Dept.
  9. 8. The Mad Car-Owners Hate Book
    Car Sick Dept.
  10. 9. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  11. 10. The Mad Guide to Political Types
    Knowing Your Left From Your Right Dept.
  12. 11. One Day During a Cavalry Attack
    Don Martin Dept.
  13. 12. The Lighter Side of Hang-Ups
    Berg's Eye View Dept.
  14. 13. The Television Yellow Pages 1972-73
    Show Biz-zy Signals Dept.
  15. 14. The Cute Rook
    The Heist of Idiocy Dept.
  16. 15. One Night in a Bar Along the Highway
    Don Martin Dept.
  17. 16. What Can We Expect From All of the Candidates in the 1972 Political Swim?
    Mad Fold-In
  18. 17. America's Final Cigarette Break
    Mad's Great Moments in Advertising
This issue was most recently modified by:
  • Jochen G.
  • Katie
  • Igor Dybzinski
  • Gregory Fischer
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne