Mickey Mouse Magazine [Second Series]

Disney, 1933 Series
Published in English (United States) United States
 
Random Cover from Series #v1#6

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Publication Dates:
November 1933 - October 1935
Number of Issues Published:
24 (#v1#1 - #v2#12)
Color:
two color
Dimensions:
5 1/4" wide x 7 1/4" tall
Paper Stock:
newsprint
Binding:
saddle-stitched
Publishing Format:
was ongoing giveaway series
Publication Type:
magazine
Series Details:
Publisher's Brands:
Indicia Publishers:
Notes
The second incarnation of Mickey Mouse Magazine launched as a promotion for dairies, two months after the end of the original series. The new series looked very much the same as the previous magazine, but had the name of a local dairy printed on the cover, and vigorously promoted the benefits of milk consumption. The magazine was distributed door-to-door by milk delivery drivers.

The magazine was published by Kay Kamen and edited by Hal Horne, director of advertising and publicity for movie company United Artists, who began distributing Disney cartoons in 1932.

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