- Colors
- ?
Inside front and back covers are blank, and also the 2 pages adjacent to each cover at each end, are blank.
Some pages are in a single color.
- Script
- ?
- Letters
- typeset
First page has only the title. Second page contains publishing information and credits.
- Pencils
- Hank Ketcham (credited); ?
- Inks
- Hank Ketcham (credited); ?
- Letters
- typeset
Ketcham is credited for this image on page 59, where it is part of a reprinted Sunsweet Prune Juice advertisement.
- Pencils
- Marty Nodell (signed)
- Inks
- Marty Nodell (signed)
- Colors
- Marty Nodell (signed)
- Characters
- Pillsbury Doughboy
- Script
- Steven Brower (credited)
- Pencils
- ? (photograph)
- Inks
- ? (photograph)
- Letters
- typeset
- Genre
- non-fiction
- Pages
- 7 - 15
Includes a photo of a Rheingold Beer ad from 1953 featuring a photograph of George McManus. Also include the endnotes and bibliography for the book.
- Script
- Steven Brower (credited)
- Pencils
- Noel Sickles (credited)
- Inks
- Noel Sickles (credited)
- Letters
- typeset
Excerpt from the advertising page presented on page 31 of the book, with caption.
- Script
- Steven Brower
- Pencils
- ?
- Inks
- ?
- Letters
- typeset
Excerpt from the advertising page presented on page 74 of the book, with caption.
- Script
- Steven Brower
- Pencils
- Kate Osann (signed as Osann)
- Inks
- Kate Osann (signed as Osann)
- Letters
- typeset
Excerpt from the advertising page presented on page 76 of the book, with caption.
- Pencils
- Ken Penders (credited)
- Inks
- Ken Penders (credited)
- Letters
- typeset
Excerpt from the advertising concept sketches presented on page 132 of the book, with caption.
- Pencils
- Ralston (signed)
- Inks
- Ralston (signed)
- Letters
- typeset
Advertising page for Johnstone and Cushing agency from 1959 Art Directors Club Annual.
- Pencils
- Noel Sickles (signed as Noel Sickles)
- Inks
- Noel Sickles (signed as Noel Sickles)
Won the Art Director's Club award in 1945.
- Pencils
- Jacob Landau (credited)
- Inks
- Jacob Landau (credited)
1945 award-winning illustration for Smith, Taylor and Jenkins, Inc.
- Script
- Marvin Stein
- Pencils
- Marvin Stein (credited)
- Inks
- Marvin Stein (credited)
- Letters
- Marvin Stein
Five layouts for Snafu plus an info page. Also three sketches each for ads using Flintstones and Dennis the Menace characters.
- Script
- Marvin Stein
- Pencils
- Marvin Stein (credited)
- Inks
- Marvin Stein (credited)
- Colors
- Marvin Stein
- Letters
- Marvin Stein (credited)
- First Line of Dialogue or Text
- S'matter, bub?
- Genre
- advocacy
Instructional cartoon for Kirby vacuum cleaner salesmen.
- Script
- Marvin Stein
- Pencils
- Marvin Stein (credited)
- Inks
- Marvin Stein (credited)
- Colors
- Marvin Stein
- Letters
- Marvin Stein (credited)
Instructional cartoon for Deep Rock gas station personnel.
- Pencils
- Lou Fine (credited)
- Inks
- Lou Fine (credited)
Twelve illustrations
- Pencils
- Kelly Freas (credited) (painting)
- Inks
- Kelly Freas (credited) (painting)
- Colors
- Kelly Freas (credited) (painting)
- Script
- ?
- Pencils
- George Roussos ?
- Inks
- George Roussos ?
- Colors
- ?
- Letters
- ?
- Genre
- math & science
- Characters
- Johnny; Ed
- Reprints
Redrawn from Adventures in Electricity #3. The original was signed by George Roussos. It is unknown if he drew the redrawn version.
- Pencils
- Mort Meskin (credited)
- Inks
- Mort Meskin (credited)
- Colors
- Mort Meskin
- Letters
- typeset
Three illustrations, for Diet Pepsi, Lemon Pepsi, and First National City Bank.
- Script
- ?
- Pencils
- Mort Meskin (credited)
- Inks
- Mort Meskin (credited)
- Colors
- Mort Meskin
Storyboard for an ad, possibly Old Milwaukee Beer, and a collection of other ad storyboards for Pepsi, Life Cereal, Campbell's Soups, and possibly other products.
- Script
- ?
- Pencils
- Joe Simon (credited)
- Inks
- ?
- Letters
- typeset
Three ads, one of which is for Miller Cardboard Corp.
- Pencils
- Ken Penders (credited); ? (photograph)
- Inks
- Ken Penders (credited); ? (photograph)
- Colors
- ? (photograph)
- Pencils
- Daniel Clowes (credited); ? (photograph)
- Inks
- Charles Burns (credited); ? (photograph)
- Colors
- ? (photograph)
- Pencils
- Jack Davis (signed as ) (painting)
- Inks
- Jack Davis (signed as ) (painting)
- Colors
- Jack Davis (signed as ) (painting)
- Reprints
- from TV Guide February 9-15, 1974
Features the cast of M.A.S.H. television show.
- Pencils
- Jack Davis (signed as ) (painting)
- Inks
- Jack Davis (signed as ) (painting)
- Colors
- Jack Davis (signed as ) (painting)
- Script
- ?
- Letters
- typeset
- Genre
- biography
- Synopsis
- Short biography of author Steven Brower.