Step-by-step instructions on how to join the Birds Eye Kids Eye Sign Club by putting one's hands into the shape of glasses and holding them in front of one's eyes with illustrations of the Birds Eye Kids doing the same.
Page is the inner front cover.
Activities such as a quiz, a maze, and coloring pages/panels are included as part of the story.
A reminder to make the "Eye Sign" gesture at one's friends with illustrations of the Birds Eye Kids doing the same.
Page is the inner back cover. Indicia appears at bottom.
A space for the book's owner to write their name, address, and grade, with a decorative border. Also has a blurb advertising a promotion whereby one could mail three Birds Eye meat pie labels to Birds Eye to receive another copy of the book and crayon kit.
Page is the back cover.