Almost every part of the comic and adverts uses invisible ink.
First print run was of 3000 issues (5th July 2011) which sold out in 48 hours.
A second print run was made 14th Sep 2012.
Publication comes with a "Special Viewing Kit" (a small UV torch light) which reveals the thoughts of the characters within the comic by revealing the invisible ink. The torch light itself carries a warning as if it were a product of the security company Heimdall from within the comic. Even the polythene wrapper has a sticker seal that indicates "Warning: Only to be opened by Authorised Personnel".